A visit to the Fleurier Ebauches Workshops

Mar 20, 2013,02:45 AM
 


Fleurier Ebauches provides further evidence that Chopard intends to be a powerhouse in Swiss watchmaking. Not content with just producing hand-made exotica in the L.U.Chopard range, Chopard established Fleurier Ebauches in 2008 to produce a greater number of in-house movements and guarantee their independence and vertical integration.

There was still some construction going on around the manufacture when I visited in October last year, but inside is a hive of activity ...




I was fortunate enough to get a glimpse inside Fleurier Ebauches. The building itself is state of the art with environmental engineering to maintain optimum light and temperature conditions for the workers inside, regardless of outside conditions.

Materials are lapped to provide perfect thickness for further milling ...
















Automated CNC machines produce components which are further cleaned and finished.



















A range of components are produced ...







While more of the basic milling is done on CNC machines, there is still plenty of hands-on finishing, including the application of perlage.










Annual production in 2012 was around 5000 movements and Chopard plan to increase this over the next 3 years to reach approximately 15,000 movements in 2015.

Plenty of opportunity for expansion ...




In the future we can expect even higher quality movements in the entry level Chopard range which is very exciting.

The view of Fleurier Ebauches from the LUC Manufacture in Fleurier ...



Andrew

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Thanks for the visit, Andrew. Which raises a question and a hope;

 
 By: amanico : March 20th, 2013-04:53
Well, the question is the hope, as I thought Chopard made more watches per year, and I hope that they will still maintain this level of quality, even if the production is 3 times more important. Best, Nicolas.

Your hope will be realised ...

 
 By: AndrewD : March 20th, 2013-18:45
Hi Nico, Those production figures are solely for Fleurier Ebauches and do not include the LUC Manufacture in Fleurier or the Geneva Manufacture in Meyrin. And in fact what Fleurier Ebauches will allow is an increase in quality and a greater degree of inde... 

Nice to see them growing the line

 
 By: aaronm : March 20th, 2013-06:52
I'd love to see them reduce the dependence on commodity movements... thanks for the report A

That's definitely the strategy here

 
 By: AndrewD : March 20th, 2013-18:49
Thanks Aaron, That is definitely Chopard's business strategy and I am very impressed with it. They pay careful attention to all areas of their product range. Andrew

Well....

 
 By: aaronm : March 21st, 2013-15:03
SFWIBW points out that they have essentially nothing in the ladies range with anything but bog-standard ETA, and it's 90% quartz.... a area ripe for improvement! A

SFWIBW = She for whom I buy watches?

 
 By: AndrewD : March 22nd, 2013-03:27
The focus of Chopard mechanical watches do seem to be the men's line. I'm sure they know their female customers well, but a move into a small ladies watch mechanical movement made in house would seem possible now. Andrew

If they can do it....

 
 By: aaronm : March 22nd, 2013-07:32
with more jewels then diamonds, I know one customer will be happy A ps and yes, you got the acronym exactly

An update, favourable to ... :-)

 
 By: Kong : March 28th, 2013-08:31
Hi A Not sure if you wish to keep it to yourself or tell HER :-) Chopard has Imperiale Watches (Gold and Full pave set ) with the Fleurier Ebauches movements. The 40mm gold time-only Imperiale are with the Chopard 01.01-C movements while the 40mm Full pav... 

Another awesome post, AndrewD. [nt]

 
 By: tick tock doctor : March 20th, 2013-17:10

Thanks. Just wait until ...

 
 By: AndrewD : March 20th, 2013-18:51
... I show you inside the L.U.Chopard Manufactures. You will be more than impressed. This is a company that really takes their watchmaking seriously. Andrew

Great tour - thx for sharing [nt]

 
 By: hans_jorgen_1968 : April 1st, 2013-09:48