Yes there is a lot of alternative brands out there. I only have 1 rolex currently and would like to add 1 more, and that's it, no more rolexes. The good thing is that this make me patiently waiting for the explorer 2 to come back at 40 mm size and with new movement (I'm sure this will happen in 2-3 years down the road, after all, the 2021 will be the 50th anniversary of explorer 2).
Oh, also Last night, the rolex staffs did not bother asked me anything, they only looked at my OP, and don't show any effort or spirit to sell anything, either they are frustrated by rolex strategy, or by contrast, they feel superior because the customers have to beg them to buy.
Cheers