To grey market dealers so that they can move their slow moving items as well.
For example, I'll sell you 2 steel sports but you have to also buy a slow moving DJ. Dealers being dealers, they would probably not mind because they're getting the DJ at a better price than the average customer and would be able to move it eventually. It's up to both parties to come up with a win-win scenario where at the end of the day, they both make something out of it.
Business is business. And in a time where these things mean a great opportunity to move slow moving items without losing money, why not? In the long run, it keeps everyone afloat including our hobby.
We're all speculating about Rolex but they never really said anything officially about the matter. Who knows how things work over there. I may get ticked off at particular AD personnel but not necessarily at the corporate entity behind it.
On one hand, the supply situation makes current owners happy about what they have. On the other, crappy that they can't get one. In some, a jekyll and hyde case where one already has a couple but can't get more. But the net effect is a positive feel good effect. I say this and I don't even have a dayto, a pepsi or a sub.
Glad that I'm not a big fan of the current gen dayto, pepsi or sub.. but if i had the oportunity to buy one, opportunity being retail or lower, I'd get one without hesitation. Just to feel the hype plus they're not such bad watches. Then flip em.. Hahaha! Just kidding. Or am I
Quite happy with this one and looking forward to more outlier offerings from Rolex.
Best, Echi