Rolex

This time on the subject of Rolex's Chronergy technology. With all of the talk of waitlists and absurd secondhand prices, it is very tempting (and understandably so) to want to completely avoid the brand. However, it is worth remembering that they are one... 

Such a dense article, I feel like I need a PhD in micro-physics just to understand it 😂😂😂 But it’s good to see Rolex to continue to push the envelope, even when they don’t need to (financially).

Despite being in school for aerospace engineering, I can't completely understand everything either. But the graphics make it easy to see how chronergy differs from a standard lever escapement, and like you said, just the fact that Rolex is still innovatin... 

Most journalists in the watch industry ask awful questions and really only possess a small amount of knowledge about the subject. They're assigned by their editors to cover a watch show when many of them have no personal interest in watches at all. And I'... 

They are pretty much the only outlet I visit consistently now. They have no frills coverage of new releases, as well as great in-depth articles like this one. And, best of all, none of the ridiculous thinkpieces and irrelevant celebrity appearances that h... 

I wouldn't want to see them. And I'm not swayed by celebrity opinions, as most of them don't have an expertise in watches better than the average person here... It's almost shameful that a brand would parade a celebrity to sell their product. Unless that ... 

For keeping the forum clean of such material!

I like to think our readers buy and enjoy watches from big brands and obscure brands due to the qualities and performance of the timepiece. And that for the most part, we realize when a brand is using puffery to market their product. I wished marketing ha... 

For even the most sophisticated audience. You can't even trust the maxim "buy what you like" because good advertising has the power to influence what you like! One has to start analyzing exactly why they like what they like, which can be difficult to pin ... 

Advertisements that portray a sense of lifestyle to me is very desirable. But then this also runs the risk of alienating a certain part of the clientele, as most of the clientele does not fit into that lifestyle. Advertisements that show a celebrity endor... 

I fully agree with your opinion. But its easy to invest in a movement when you know that you will sell it 900 000 x 15 (years) ;-)

I suppose that's how the Rolex engineers convinced the financial department to let them make it. "Who cares, you know it'll sell no matter what!"

Reading it definitely makes me want to pick up a chronergy equipped rolex, perhaps the new OP. But I'll need to earn some spending money before that happens