Very happy for you, but...

Dec 09, 2018,18:08 PM
 

this situation is preposterous. The concept of purchasing a product outright is that you own the product; Rolex doesn’t lease or rent out watches. If I were to buy a steel sport Rolex, it’s my right to do with it what I please, whether that’s wearing it, selling it, letting it sit in a safe, or dropping it into the ocean like that old lady in Titanic.

This is a problem of Rolex’s own making. Let’s all be honest here. A Submariner is the quintessential watch, an unassailable part of any collection. But unlike, say, a Nautilus 5711, it’s always been an attainable aspiration. When the guy who’s longed for one finally got that promotion or had that life event to celebrate, he could close his eyes, take the plunge, and get the watch of his dreams. But artificial scarcity is making these pieces not objects of aspiration for the common man, but trinkets of arbitrage for dealers and wealthier people willing/able to pay over list. Rolex is ruining their unique place in the market and in the hearts of those who have always coveted dream-worthy yet attainable watches.

All that said...I’m very happy for you in your specific purchase, and I wish you good health in wearing your new watch!


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Another strategy by Rolex to clamp on the grey market flippers

 
 By: Horology75 : December 8th, 2018-12:27
I was talking to my AD & boutique about the delivery of the Rolex submariner Green Aka Hulk. Iam overwhelmed that it was immediately allocated one without any hassle but they told me that all plastics will be removed and I will get my watch warranty card ...  

Well

 
 By: NoH : December 8th, 2018-12:30
That should work! Congratulations and wear your “Hulk” in good health! All the best, Niall

Hahahah! [nt]

 
 By: Horology75 : December 8th, 2018-12:43

LOL!!! [nt]

 
 By: amanico : December 8th, 2018-13:04

:-)) [nt]

 
 By: FabR : December 8th, 2018-15:23

I understand, but I don't understand.

 
 By: amanico : December 8th, 2018-13:06
I understand that it is a way to fight against flippers, but I don't understand they don't give the papers when the watch is sold. Not acceptable in my opinion. Best, Nicolas

Wow

 
 By: Lankysudanese : December 8th, 2018-13:08
Is this a strategy that is implemented by Rolex or by the AD (Watches of Switzerland)? If it’s by Rolex, then this can also backfire and reduce sales to tourists in large cities and airports etc etc

It’s only effective because the customers still buy it.

 
 By: jonrus : December 8th, 2018-14:06
If the customers walk, they will quickly change their tune.

Agree [nt]

 
 By: Horology75 : December 8th, 2018-22:38

What s coming next

 
 By: Passionata_george : December 8th, 2018-14:13
gonna visit me at home and look after my FB activity😂

Hahahah good one [nt]

 
 By: Horology75 : December 8th, 2018-22:38

This is a punishment to the customer

 
 By: descartes1 : December 8th, 2018-14:43
Instead, Rolex should find better ways to control their own dealers from selling to gray market sellers

There is one huge factor that makes this policy stupid and that is people and how inventive we are. There are so many ways that this could go wrong. for example,

 
 By: Rogi : December 8th, 2018-15:21
What if the dealer loses the proof that you purchased a watch from them (don't laugh, its happened to me before, hence gone to a new dealer) now imagine returning a year later to this dealer and trying to find your receipt that is printed poorly with ink ...  

Rogi I hear you and agree .

 
 By: Horology75 : December 8th, 2018-23:07
I was told that they would mail to our original registration address . Also heard that all subs will be out of production and new movement ones will come in effect and higher pricing . Rumours or what but everything is possible with rolex. I bought Rolexe... 

What is is this? Reversed communism??

 
 By: Arie - Mr Orange : December 9th, 2018-06:06
Now an all mighty luxury brand is going to decide who will be able to show his capitalist abilities? Listen, this is marketing game well played by Rolex sa. Nothing more, nothing less.

This is not reasonable.

 
 By: jonrus : December 9th, 2018-17:06
What if the customer moved, get sick, or pass away within a year? What if the AD became bankrupt, building caught fire, moved location, or salesman kept sloppy paperwork and got the cards mixed up, lost them etc? We paid good money for a new Rolex. A lot ... 

Very happy for you, but...

 
 By: Journe1304 : December 9th, 2018-18:08
this situation is preposterous. The concept of purchasing a product outright is that you own the product; Rolex doesn’t lease or rent out watches. If I were to buy a steel sport Rolex, it’s my right to do with it what I please, whether that’s wearing it, ...