remarque
807
some initial thoughts given yesterday's rolex releases...
Sep 01, 2020,15:52 PM
With the creation of 41mm case submariner and oyster perpetual models, and abandonment of 39mm OP and 40mm Sub models, Rolex has created a curious positioning of Tudor models:
Yes, the Rolex 41mm cases will be thinner than the Tudor 41mm Black Bay line, but if one assumes that Rolex steel GMT models will eventually follow suit, getting rid of the 40mm maxicase models with similar 41mm changes, what does this mean for Tudor? (And know that I never liked the maxicase -- whether or not one likes a 41mm Rolex oyster case, with the redesign including thinner lugs and wider bracelet, it is more proportionate in dimensions and thus more aesthetically pleasing -- one presumes that Rolex did this because getting rid of the maxicase and reverting to a more refined svelte 40mm case would be tacit acknowledgment that Rolex's change to the maxi case was a mistake in the long run, which Rolex would never admit...)
Anyhow, as I was saying, with Rolex and Tudor for now both having 41mm cases of divers/GMTs, this makes my Black Bay 41mm GMT more desirable (despite the thicker case) to those Rolex lovers who still cannot get a call from his/her Rolex dealer to buy a Rolex GMT.
And it also makes the Tudor 39mm Black Bay 39 Heritage and Black Bay Blue 39mm infinitely more desirable to those Rolex fan boys who now despair that there will never again be a 39-40mm Rolex sub in the classic or retro case dimensions.
Methinks or me wonders if consciously or unconsciously this year's Rolex releases is a harbinger of Rolex eventually "upbranding" Tudor in years soon to come, by which of course I mean raising the price of Tudor models while keeping supply down, which of course is bad news for all of us who have favored Tudor and loathed the Rolex brand Rolex accessibility and dealer favoritism in recent years.
Thoughts?