So going by this argument, if I buy a rolex then customise or modify it, it will be ok?

Dec 05, 2019,20:18 PM


  login to reply

Comments: view entire thread


Rolex calls custom watchmaker a counterfeiter in landmark court case

 By: India Whiskey Charlie : December 5th, 2019-08:30
Read about it here:

Most probably yes if not already happening. [nt]

 By: India Whiskey Charlie : December 5th, 2019-09:18

That will be interesting.

 By: Miles_151 : December 5th, 2019-09:45
I’m amazed it’s taken them this long. M.

Knowing Rolex as I do.

 By: Miles_151 : December 5th, 2019-09:47
If they are happy to take dealerships off AD’s who have been loyal to them and selling their watches for decades they will not allow such customisers if they can stop them.

Others are worse

 By: India Whiskey Charlie : December 5th, 2019-09:54
Rolex at least is allowing some established AD's to become standalone boutiques. Richemont companies, on the other hand, are closing down AD's while opening their own company owned boutiques. Just sayin'...

Yes I’m sure.

 By: Miles_151 : December 5th, 2019-10:49
I’ve just seen it with a few local to me and it has damaged their companies significantly. I can see it from both sides but I was actually just making the point that I’m amazed it’s taken Rolex this many years to bring a case against a modifier of their w... 

Totally agree [nt]

 By: Brandon Skinner : December 5th, 2019-10:44

I can see where Rolex is coming from

 By: mpg13 : December 5th, 2019-10:11
Obviously Rolex can't stop someone from doing whatever they want with a watch after buying it just as a car manufacture can't stop someone from modifying their car. I think the problem is the Rolex modifiers are altering the watches pre purchase by the cu... 

Won't be easy win for Rolex...but they do benefit from their vast resources.

 By: Tavio_George : December 5th, 2019-11:46
Excerpt from "The Fashion Law" write up that is worth considering: "...the term “counterfeit” has a formal legal definition in accordance with the Lanham Act (a counterfeit is “spurious mark which is identical with, or substantially indistinguishable from... 

I do not these watches

 By: watch-er : December 5th, 2019-16:20
are counterfeit. Why Rolex feels it has a claim to what happens to their watches after they are sold is anybody's guess. They are clearly aftermarket modifications.

But, that's not the case here...

 By: India Whiskey Charlie : December 5th, 2019-16:24
They are being modified before being sold to customers. As such, these companies are profiting from the sale because they add a markup.

True but these companies bought the watches before modifying them

 By: Mohannad (aka Riddler) : December 5th, 2019-23:56
So these watches are technically second hand

I can see the arguments from both sides

 By: ChristianDK : December 6th, 2019-03:06
But I also think it is a big difference from a buyer who merely modifies his personal watch. (Sure he can do this) These companies go out marketing these products partly under the Rolex name and blurring the lines of what the Rolex Product and what is LaC... 

Modified cars are sold at dealers all over the world and of new with mark up as well

 By: Mohannad (aka Riddler) : December 6th, 2019-04:02
I’m not for modifications in general but I do believe it’s their right as well They are selling them as their interpretation of Rolex and clearly not as out of factory So I don’t see how they hurt Rolex rare special editions The market prices are the best... 

I do not think they are counterfeits

 By: nwk00 : December 5th, 2019-22:29
if they are marked as modified Rolex. What people want to do with their watches after they are sold is their business. This is almost as bad as digital rights management for me. What Rolex is doing is my general beef with IP cases, it’s used as a spear in... 

Is it legal for another company let's call them Edison Car Company to buy Tesla cars

 By: reintitan : December 6th, 2019-19:55
bolt on some ricer spoilers to the back and re-paint them in neon colors while keeping the Tesla badging and sell them on as Edison Car Company cars?