Ruffian
434
Ouch!
'Eric Fraser's illustrations for the “Fantastic Stories” weave tales from New Jersey, Brazil, Italy, Thailand, Greece, Pakistan England and a WWII POW camp, across oceans, seas and rivers into a tapestry of horological tribulations transcending mere marketing—the “Fantastic Stories” illustrations stand as art in their own right sans the promotion of a product as Eric Fraser's art (along with the wiles of J. Walter Thompson & the prowess of Rolex) helped forge a Rolex mythology from a piece of metal: a mythology tenacious for many decades but now tenuous as Rolex watches once hailed for being battered, bashed and beaten have largely become fancy trinkets for fanciful men; coveted like Gollum's precious, though to make themselves visible rather than not—Eric Fraser's illustrations harken to an era when myths sparked dreams; but alas the coronet twinkles stygian; a tin tiara for hollow men.'
Eric Fraser & the 1952 Rolex Fantastic Stories Advertising Campaign...
Some very interesting material.
I apologize for that…
