Rolex

For those not familiar with the term a “hypebeast” refers to someone devoted to acquiring those on-trend or popular items.  Mostly sneakers and clothing, mostly in the streetwear category.  There’s a very popular website of the same name which has been around for over a decade, in recent years they have added dedicated watch coverage.  Not a surprising development given the attention some watches now receive and the evolution of the watch resale market, “drop culture” etc to something similar to what was seen in the sneaker and streetwear worlds for many many years. 

It came across my radar again this week as one of those friends or family has decided to sell his/her watch.  What will make many of you happy is the owner definitely worn this watch, it’s got a decent amount of dings and scratches.  So a loved Rolex for sure; he or she did better than most of us on that if we’re honest.

No comment on the price except to say this is likely to be the most expensive modern submariner we will see, we should leave it at that as this is not what we are here for.  But we can talk about hype, and if there every was a “hyped” watch then I think this one reigns supreme ! 

Photo credit: Justin Reed

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