dms
872
At least this post made us react
Mar 12, 2018,14:55 PM
I didn’t know where to post, either in the Richard Mille or the Patek forum. Being the lucky owner of both a 5712 and a (still today) RM010, I think I’m entitled to post on both sides ;-)
To me I don’t see anything more than a marketing “coup” in this RM statement. And again, as pointed by other members, maybe it has been extracted from its context… Of course it’s bold, but in today’s world of marketing guerrilla I find it ok, especially as I don’t see RM and Patek as competing brands. In my mind, they are very complementary: RM being the eponym of high tech with new materials and very sport oriented; Patek being classy or sport-chic depending on models. Of course Patek has Advanced Research and RM has classic models, but those are exceptions. Lastly, in my mind, one can look after a watch for the next generation without necessarily putting it in a bank safe. One can wear its watch gently… This is actually what I do with my RM considering the price point of such piece. And Richard Mille as the founder of the brand wants to see its customers wearing their watches.