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Patek Philippe

We are here on PuristSPro...

 

and our motto is to enjoy watches whatever they are Patek, RM or Lange or Omega.

But I can also consider that Patek starts to be a victim of its strategy.

Patek has communicated a lot about the patrimonial value of their watches. It is obviously a strong asset especially when we compare them to any other player of the industry. The problem is that a lot of Patek purchasers (I don't call them collectors, clients, fans etc...) are in a pure investment strategy.

We saw, even here, a lot of Patek watches still in their plastic wraps. We got a lot of questions about value.

The situation is well known by Patek and they raised the prices of the Nautilus by 20%... not for increase the profitability but to try to balance their sales. They don't want to depend on one or two speculative models and they decided to react. I think it is a good decision but also the symbol of this current situation.

We shall not react too strongly in front of RM's words. Richard Mille is clever, he speaks to his audience and he knows what he does. There is of course a kind of exaggeration and at least, I would say, once again, he managed to  provoke a lot of reactions. Well done...

Thanks Imran for your post!

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