Take the ref. 5231J. At 8 percent, that's an increase of almost $6,000. I get it, these are expensive pieces. But that's a huge increase that, as far as I can tell, cannot be accounted for by inflation.
They will be getting an updated list later this week or next week. At the moment they only have a general letter saying an average 8% price increase and as mentioned above some models will have a higher price rise compared to others.
maybe the manufacturer is doing it to rebalance supply/demand, maybe to match a competitor, maybe for pure greed... If you donāt like it, donāt pay it. Vote with your cash.
Maybe ALS timing was really bad when all the COVID-19 crisis starting but apparently there is nothing we can do and we still fall for it. Just like ourselves working bees, we all want pay raises every year, same for watch makers and employees of the brand...