M4
[Parmigiani Moderator]
8153
Terreni's concluding thoughts in the video, quoted and slightly edited below, resonates with me as a driver behind my attraction to the brand
"You have nailed our soul because we are about a personal self-indulgence. It's not about social recognition. You don't come to Parmigiani for social recognition. You come to Parmigiani for a personal indulgence. You are expressing a refinement which is understated. It's not ostentatious. And people think that understated is like you want to fade. No, understatement is a bold choice. You have to be daring to be refined and not following the flow. You can buy a lot of things with money but you cannot buy education and taste, and you get there with a maturity when you understand that what is cool is not what society is imposing you to buy but what is cool is what you think you buy. That's why we took out the logo from the dial. The logo is for the others. Now this is a watch for the owner."
Thanks for posting Filip.
Mr Tereni gives his characteristic articulate and descriptive interview even though he seems to have to compete with a hyperactive and somewhat overpowering interviewer. Thanks again. M4
Indeed,
Mr. Andrew is usually quite energetic, but in this instance even more so than he typically tends to be. I guess his excitement got the best of him 😉....
Thanks for posting that great video.
I for one can't get enough of these watches as I just think they look so good and are really beautiful, and it's not just one thing it's all of the details together that just works so well with them. Marc
Terreni's concluding thoughts in the video, quoted and slightly edited below, resonates with me as a driver behind my attraction to the brand
"You have nailed our soul because we are about a personal self-indulgence. It's not about social recognition. You don't come to Parmigiani for social recognition. You come to Parmigiani for a personal indulgence. You are expressing a refinement which is u...
Thanks for highlighting this, I was all over it as well.
Exactly how I have collected watches over 25 years. Earlier this week I met a man at a gas station and we were speaking about cars. "When I was younger, as soon as I could afford it, I bought a BMW because it showed people I made it". His comment came as ...