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The main USP of Piaget is their superthin manufacture calibres. I would try and build on that by developing some complications which would have to be the thinnest compared to their competition. A perpetual, with or without EOT, comes to mind but I would also love to see a two register chronograph wi

With average taste. My collection includes Blancpain Flyback, GO Senator Navigator, Nomos Tangomat, Omega Co-Axial DeVille and sundry vintages such as an Universal Polerouter. I have these watch because I like them, they are my taste, they are interesting. There are also watches I do not like, watch

It always irritates the hell out of me when a journalist proposes one is more beautiful than the other, be it watches, cars, etc. I'll be the judge of that, thank you very much.

But as you say, there's a difference between a watch becoming associated with someone or a marketing department selecting the right celeb they'll think will maximise their exposure and sales in return for a fat contract. Newman, McQueen, Killy and there may be some more I have nothing against.

All I know now is that it is not done for royalty to show ostentation like that these days. Leave that to the likes of Vlad Putin. To me a Tiger Woods, Sachin Tendulkar or whatever watch is not an enhancement of desirability whatever the celeb or the watch. I simply dislike the principle.

And endorsements are a by product of that. What I dislike even more are celebrity limited editions. But I might be in a minority here.

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Although I feel a little duplicitous. On the one hand discontinuation may be "good" news for owners, guaranteeing no dilution of rarity. On the other hand I'm very sad that a classic such as this needs to be changed, "enhanced". This watch deserved to grow old gracefully as it is, with a production

Perfection need not, cannot be improved upon.

Is the Léman, formerly 2100, collection really being phased out? I for one would be very sad to see this happen. To me it is the very essence of the " new " Blancpain whereas the Fifty Fathoms refers back to the brand's heyday during the fifties.