Omega has produced countless versions of these watches for five decades in every conceivable permutation. It has then taken many of these permutations and spun them out more than once with negligible changes touted as distinctive features. The current Snoopy watch is the third in 15-20 years and we are supposed to believe the CEO of Omega who spoke of the brand's commitment to "innovation" at its launch. I'm afraid this is absurd and should not pass the giggle test among a discerning audience.
For me, Omega represents the classic watch. The first watch I remember my father wearing was an Omega. I have another one now - I've been wearing it this week in fact - and I bought one for my wife's 40th birthday. But it is also true that when brands have a cash cow they milk it and milk it to beyond saturation point. The Speedmaster reached that point about 30 years ago but, just in time for Omega, a new generation of watch buyers reached a purchasing age.
The most tragic part of all of this is that the Speedmaster forged its name as a performance watch. By the 2010s, Omega was avoiding independent performance trials because it did not want to lose to competition (trials won by Breguet and Tissot among others). That's what happens when a brand becomes primarily about heritage; it no longer believes it is in its interest to compete. In a way, it is right, because people keep on buying the same watches, year after year after year.