Note: Due to technical problems I re-post this Part #3. Sorry for the inconvenience.
Hello Vintage Jaeger-LeCoultre Lovers,
After some R&R with friends I am back and ready with Part #3.
During the 70’s and onwards, like most of the Swiss watch manufactures’ JLC included begun to make Quarts movements.
You probably know that JLC used to make quartz wrist watches, MASTER-QUARTZ.
Photo credit; Nilomis.
Or Master Quartz LED like this one.
Photo credit; GregB.
Even in some Reverso JLC used Quartz movements!
And still do…
In the beginning they put a Q on the dial but nowadays I think they don’t do that any more.
Jaeger-LeCoultre catalogue, 1983.
BUT, did you know that in the 1960’s Jaeger had a clock series they branded “Jaeger Electric”?
In the beginning the “ELECTRIC” was written in uppercases but at some point Jaeger changed the writing to “electronic” written in lowercases.
Also note the change from electric to electronic!
This part of Jaeger had separate logo!
Here shown together.
Jaeger Electronic, French ad, 1962.
This logo was used on the dial of the clocks.
Difficult to see in the scan, but it’s the small smudge at 12 o’clock…
On this one it looks like its written Jaeger Electronic on the dial.
Jaeger Electronic, French ad, 1967.
Not sure if these clocks was only on the French market or world wide.
Anybody got a clue?
In this ad it’s even harder to see, but I think its written Jaeger Electronic on all of the dials.
Jaeger did not only put electronic movements in “modern” clocks but also in “classic” looking clocks like this one.
Jaeger Electronic, French ad, 1968.
I still don’t have any Quartz or Electronic watch/clock in my collection…
I wonder if there are more of these kinds of branches hiding in the history of Jaeger-LeCoultre..?
Thank you for reading Part #3 of this Vintage Ads Series.
Hope you enjoyed!
I messed a bit when I edited your post to put it in the reference posts.
I'm very sorry for the inconveniences, for you, and for all of us who answered to your post.
Thanks for reposting!
But on another side, it is always great to learn things we didn't dig out, by an evident lack of interest, or taste.
Well, basically I do agree with you!
The look and feel of these watches is not for me…
But if we only look at the technical part, it’s understandable!
At that time new technology made it possible to make a more accurate watch to a cheaper cost.
Of course manufactures like JLC had to jump on that wagon to meet the wider markets demand…
But for collectors here in this forum I think that one big trigger for most of us are the mechanical challenge to make a watch without a computer chip inside..!
Also imagine where the price level for these small marvels would be without the Quartz setback in the 80’s..?
Thank you very much for this piece of information, Marv!
Never saw this one in real.
Have you? Or you might even have it in your collection?!
I know for a fact that the Dark Lord is not totally against quartz…
Here is another ad I found from the early 60’s.
Note the ELECTRIC logo.
They aren't the same thing. I wonder if JLC actually used to the terms accurately, it might tell us about what was inside the clocks and what regulated them.
Did JLC ever make quartz movements? I thought they just bought in the modules...
I understand why people do not like quartz or electric clocks. I am rather cold on quartz wristwatches, but understanding quartz is vital to understanding horology.
....Sorry, I should have written JLC LED modules.
That era would have been fascinating. A real race for accuracy.
And must confess that I know very little about the JLC Electric / Electronic / Quartz history…