Vintage Ads: The Series – Part #1 Futurematic

 By: blomman Mr Blue : June 14th, 2011-22:03

Hello Vintage Jaeger-LeCoultre Lovers,


First in this series is the Futurematic!



According to some sources the Futurematic was introduced in the US 1952 and in Europe 1953 and was produced until 1958.


What confuses me about these facts is that I found a repair manual printed in 1951.


LeCoultre, Repair manual, 1951 (for a full manual, please see the reference post).


Was JLC so farsighted that they printed the repair manual one year before they launched the watch?


LeCoultre, Repair manual, 1951 (for a full manual, please see the reference post).


This manual I have also seen printed in 1952.



Also the most recent document about the Futurematic I have seen so far is from 1957.


And neither in the 1957 or 1958 JLC catalogue the watch is shown.


Instead is the “Powermatic” E 373, 12 R.A.SC.9 and 11 are shown in these catalogues.


Is this because JLC already decided to discontinue the Futurematic?


Swedish catalogue, early 1950’s.


The “Slide – do not lift” came in many different versions.



Some of the references I found: E 501, E 502, 12.R.A.E.2 and 12.R.A.E.7 but there are many more I guess…


French ad, Ref 12.R.A.E.2, 1953-54.


Question: is SR-497 a reference or do JLC refer to the movement Cal 497?



Jaeger-LeCoultre, ad, 1954.


Interesting here is that the first line of text is in French, while the ad is in English and clearly suited both for the European and the Northern American market.


Another interesting point is the line: “The new Jaeger-LeCoultre SR-479…” as it was shown in the French catalogue the year before.


About the movement, the “normal” Futurematic used the Cal 497, 497/1 and P827 while the “Port Hole” used the Cal 817, 817/1 and P837.


LeCoultre ad. Normal, 1953.


One watch with a lot of diversity.


LeCoultre ad. Normal, 1955.


LeCoultre ad, Port hole, 1957.


Different case sizes: 35mm, 35,5mm, 36mm and 37m. Different case materials: SS, GP, YG 9K, YG 14K, YG 18K, RG 18K…


Different dials: the two main groups “normal” and “Port Hole”. How many different variations within these two groups I fear that no one really knows!


Jaeger-LeCoultre, French catalogue, 1953.


Also case and lugs shape differs a lot! Straight lugs, claws, teardrops…


About the French references.


Jaeger-LeCoultre, French ad, 1954.


According to Google translation (but I hope Nicolas or other French spoken may provide us with better translations):




Et Déclenchement=And Trigger



12.R.A.E.2=12 Remontage, Automatiques, Étanche or Et Déclenchement 2 ?


Jaeger-LeCoultre, French ad, Ref 12.R.A.E.7, 1957.


Jaeger-LeCoultre, English language ad, 1954.


Jaeger-LeCoultre, French ad, 1954.


It’s a very lovable watch – aesthetically beautiful, innovative technical solution.



1955 Jaeger-LeCoultre French catalogue (for a full manual, please see the reference post).


1957 English language ad.


At some point JLC decided to give the Futurematic their own “logo”.



And a lot of sales argument.



Jaeger-LeCoultre, English language ad, 1957.


Actually I have seen several different styles on the Futurematic font.



In the beginning “Automatic” or “Automatic/Fabriqué en Suisse” was written on the dial.

Again JLC mixed English and French.


But best of all concerning the Futurematic – it’s so loveable on the wrist!




Thank you for reading Part #1 of this Vintage Ads Series.


Hope you enjoyed!







Vintage Ads: The Series – Intro!


 By: grigo : June 14th, 2011-22:26

That is one serious post. I loved it and the Futurematic.

I hope JLC does a TT Futurematic.

Best regards,


I have been posting…

 By: blomman Mr Blue : June 16th, 2011-01:14

I have been posting less serious post lately…


Thought it was time for some thing with more substance!


Thank you, George – I really hope that JLC is considering a TT Futurematic!








Excellent read. Thanks! [nt]

 By: dennis_yong : June 14th, 2011-22:35
No message body

Thanks, Dennis! [nt]

 By: blomman Mr Blue : June 16th, 2011-01:16
No message body

nice, thanks for this!

 By: DRMW : June 14th, 2011-22:58
always nice to view the past, thanks!


Happy you liked it, MW!

 By: blomman Mr Blue : June 16th, 2011-01:20

Always nice to have a look in to the history!




Thank you, MW!






Superb post and is only on part 1!!!

 By: TdotBean : June 15th, 2011-00:19
Blomman you should be on of the list as one of the must visit site in Sweden.

I am happily amaze.

Are you on a hunt for one these?

Images from Montres Anciennes

Images from Montres Anciennes


I guess .. pretty much everyone.. :)

 By: hs111 : June 15th, 2011-04:16
would love to be on the hunt for this nice one..

Portholes.. ss .. smile)

thanks, Tyler for this kind share, in addition to Blomman's great 2 subdial one (RM and second)

Enjoyable, both of you !

best, hs

nice pic;) [nt]

 By: playtime : June 15th, 2011-20:24
No message body

Sooner or later…

 By: blomman Mr Blue : June 16th, 2011-01:27

Sooner or later, yes – I can see a Port Hole in my future..!




But right now I have to focus on JLC’s with alarm…


Thank you for your kind words, T Bomb!






When you do please feel free to torture us with plenty of pictures.

 By: TdotBean : June 16th, 2011-02:26

Sincere regards from T.Bomb:-D

I promise… I will! ;) [nt]

 By: blomman Mr Blue : June 16th, 2011-06:11
No message body

very useful

 By: karmin : June 15th, 2011-03:03

Thanks a lot, Blomman, for spending all this time to post such extensive piece of information. Very useful indeed.


My pleasure, Karmin!

 By: blomman Mr Blue : June 16th, 2011-01:32

To write about a watch is a great and fun way to learn!




Thank you!







 By: nilomis : June 15th, 2011-03:18

Allow me to say in Portuguese: Que maravilha!

I just wait to be amazed when you land on the Memo ads.


Muito obrigado, Nilo! :)

 By: blomman Mr Blue : June 16th, 2011-06:16

The Memovox will be even more complicated…


I think I have around 50 different ads and catalogue-pages only covering Memovox!


That topic I think I will have to split up in several posts…




Thank you for your kind words, my friend!






WOW.. What a Jump start .. Enjoyable, plus a notion..

 By: hs111 : June 15th, 2011-04:09
Hello, my friend,
- THAT was putting the benchmark for the rest of your series high again - what a pleasure read !
So nice, to again see the representation of this wonderful "concept watch" - a watch almost too good for its time,
- or as it seems too good to be brought over into modern times.
I'll also remember Nicolas' great post aboput it, and the portholes, I absolutely adore !

For sure the Futurematic is a piece , that I admire and like very much - and truly feels great !
( Finally saw some beautiful ones recently, but not yet for me at present).

And again, as so many times in other posts with old documents .. some nifty puzzles there, apparently ..
Holmes again on the rise ? - Can't do without those - ehh ?

Further to that little thing: just a kind and humble little notion, as you were referencing and asking
some of the code explanations/ translations:
- Thus just in relation to the reference code , you again were interpreting,
similiar to a previous post thread about the Jubile CODE ( also with a number of hints and explanations from Nico - remember ?):
- was from first week of may, if I remember correctly:

1/ we were under the impression it's a system for the french market, and the letters may have double meanings, ie, also the
position (!) plays a role
2/ the letters describe Form, Function and Features, mostly in that sequence
3/ what the number in the beginning stands for, was not completely clear ( Nicolas thought , it's in relation to diameter, if I recall)
- a letter in the end - maybe a catalog number or model (?)

so ad Position 1):
eg: an R in position 1 (Form) , for sure meaning Ronde ( Round) and nothing else
- whereas a R in the end ( Feature) meaning Reveil ( Alarm) , which is not not pertinent here for the lovely Futurematic

why? -. well, because a "C" in position 1 pretty sure means Carre ( Square), related to other catalogs we saw..
( sorry - can't find the correct accented "e" on my keyboard..)

ad Position 2)
A=Automatique , pretty clear, we all thought

E on position 3 ( function) is for Etanche - not "tight", IMO, but "anti-shock"
C on position 4 (Feature ) is for calendrier - Calendar, or R for Reveil ( Alarm)
( what the D in fact means, I am still not sure)

(I remember the following examples, just to illustrate, again the last letter not relevant here for Futurematic):
12 RAEC - Ronde - Automatique - Etanche - Calendrier or
RAER - Ronde - Automatique - Etanche - Reveil

I'll stop here, as this Jubilee Code is not really THAT important for your great post, but as you had brought it up , somehow
interesting to see the links and paths.

It has been a pleasure to read this great first start of your (holiday) Vintage ad series,
and as so many times, the thoughts and twists connected with it

Very nice, indeed !
Thank you,
Best, hs

Benchmark..? :)

 By: blomman Mr Blue : June 16th, 2011-06:32

Well, we will see how the future parts will become...


Much is depending on time and what kind of material I have.


But hopefully I will be able to highlit some interesting points in each and every one!


I have already a couple of topics in mind…




Thank you for your very kind and encouraging words, my friend!


Holmes on the rise..?


Absolutely – to find another piece of the puzzle, to learn something more is always on the agenda!


Especially watches like the Futurematic that lack a lot of documentation.


About the French references – yes, I think you are right I just tried a different explanation.






awesome post with a very nice colelction of vintage jlc memorabilia and a great watch

 By: georgeszaslavsky : June 15th, 2011-04:21
Truely a mind blowing post regrouping the best of JLC in terms of vintage ads. Great futurematic.

Thanks for sharing



Very kind of you, Georges!

 By: blomman Mr Blue : June 16th, 2011-06:35

I find vintage ads and catalogues are very interesting...


You may find a lot of information in these that helps you a lot when hunting watches!




Thank you!






Some informations about the meaning of the letters RAE, Blomman.

 By: amanico : June 15th, 2011-07:12

R stands for Round ( while C stands for carré ).

A stands for Automatic.

E For Etanche ( waterproof, which suggests a screw in case back ).

Back to your watch, you know all the love I have for the Futurematic, a very charismatic and representative watch, IMO.

Your ads and catalogs pics enhance its interest in a dramatic way.

Well done, my friend!



Thnx.. knew you would set that straight ! .. Now I remember :)

 By: hs111 : June 15th, 2011-10:03
Well - Got the R(onde) and A(utomatique) right,
- erroneously thought E(tanche) was SHOCK- proof, instead of WATER-proof.

Malheureusement, ma langue Française, c'est limitė..

Anyway, always great to read and learn ..

Agree, Futurematic is very nice ..

Well, just have to wait Henry Higgins,
other promises.


Ok, ok, one for the reminder...

 By: amanico : June 15th, 2011-11:35

One of my favourite Vintage JLC, by the way:



Somehow.. Was hoping to see that one again.. Big thanks ! :)) (nt)

 By: hs111 : June 15th, 2011-12:32
Be assured, am cool & can resist..

Embargo condition almost, now for a while !

Thank you kindly, nevertheless !


I knew it...

 By: amanico : June 15th, 2011-12:34

You can't imagine how often I look at this picture, even if I have it in the real...


I muust be completely crazy.



Not alone.. Me at a still smaller scale.. Yet.. :))

 By: hs111 : June 15th, 2011-12:39
But room for improvement and time to learn,
I am aware it takes years.


Best, hs

love this model!:)

 By: playtime : June 15th, 2011-20:25
thx for sharing this one againsmile


Thanks, Jason. [nt]

 By: amanico : June 15th, 2011-22:27
No message body

A beautiful example! :) [nt]

 By: blomman Mr Blue : June 16th, 2011-07:11
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