It's not too few new SS Rolex watches for sale

 By: Jocke - Bad Santa : July 5th, 2019-11:55
It's way too many AD's. LOL

And/or way too many customers..😂😉 [nt]

 By: FabR : July 5th, 2019-12:46
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yes, that's the point... [nt]

 By: foversta : July 5th, 2019-14:15
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After speaking to AD’s my instinct says

 By: emcquillan : July 5th, 2019-20:16
Production of steel professional watches has been reduced despite reports to the contrary. How can top selling AD’s receive less top selling models unless production has been reduced? Did the entire world suddenly realize Rolex actually makes reasonably priced, high quality steel sports watches that actually work? Did demand triple or quadruple these last two years? Rolex has always been a master marketer. I have concern about the bubble.

Very interesting. Especially about the bubble. [nt]

 By: amanico : July 5th, 2019-23:50
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According to an article over on Watches by SJX it's mainland China

 By: reintitan : July 9th, 2019-18:12
where previously the mainland Chinese weren't interested in Rolex (or Patek) they have now aligned their tastes to the rest of the world.

and some videos on Youtube showing people shopping in Japan and are being told by the grey-market dealers there that they are selling mostly to mainland Chinese tourists.

Interesting. Thanks for sharing ...

 By: emcquillan : July 9th, 2019-22:57
Could be entirely or partially true. Without question, North America and Europe are not getting inventory as in previous years, which means Rolex would be redistributing shipments to other markets.  Having said that from this forum and other sources the Far East seem to be paying over MSRP for professional models in the grey market so even their demand is not being met with supply. It will be interesting to see how this plays out when there is a significant market correction. I’m not a vintage expert, but I do remember a massive swing in the vintage Rolex market downward comparing 2006 to 2009. I wish I bought a Newman in March, 2009 smile

This is why it’s always best to buy what you love and forget about the value as that’s never a constant, but passion for a watch that’s love at first sight is less fickle. Best,

No, no. The price is too low. That's why they sell out so fast.

 By: reintitan : July 5th, 2019-12:52
If they raised the price to say $100,000 for a stainless steel GMT-Master II let's see how many will be left on the dealer's shelves (both AD and grey-market).  LOL!

...To look at it from a more scary perspective, it’s good that $100k is still a ridiculous price for an entry-level Rolex...while up until a couple years ago it was for BOTH Rolex and Patek..😇😉 [nt]

 By: FabR : July 5th, 2019-13:01
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In this crazy market people would still buy it

 By: descartes1 : July 5th, 2019-14:39
Maybe even it would be considered more desirable. lol

No, it’s too many customers

 By: cazalea : July 5th, 2019-13:17
If you had to write a 1000-word essay on why you (and your children and children’s children) deserve a Rolex, then there would be plenty to go around.


Simple, but efficient. ;) [nt]

 By: amanico : July 5th, 2019-14:30
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No shareholders

 By: Jurry : July 5th, 2019-15:19
You guys are obviously no shareholders haha (I know Rolex still privately owned but nonetheless )

The same ADs that ...

 By: Cpt Scarlet : July 6th, 2019-01:23
supply the grey market.

I think it’s a bubble.

 By: rdenney : July 11th, 2019-06:17
Too many other brands have the same quality reputation among the knowledgeable, but lack the status offered by a Rolex to the emerging wealthy. The perception that they are good investments feeds the frenzy (until the next downturn).

And Rolex collectors have lost their minds. (I collect Ebel watches, so I know insanity when I see it.)

But it is evidence that the AD sales model isn’t as dead as many claim.

I like Biver’s principle that the only sale that counts is the final sale to the end customer, not the wholesale transaction to the dealer. I wonder how much Rolex understands that principle and takes action accordingly. They certainly understand his principle of limiting supply to support exclusivity.

Simply raising prices is the short-term solution. But once raised, they are hard to lower when the next downturn comes, without undermining brand value. Rolex has already fed the lower price points with their Tudor brand. It’s not like Rolex hasn’t raised their prices in the last decade or so. Rolex likely puts more weight on long-term brand value than on profits—a remarkable long-term perspective that would be difficult to sustain if they were publicly traded

I seek unique buying opportunities that present a strong value proposition, and Rolex rarely provides that. Even secondary prices are high, and many other makes give up nothing in quality, at least at their production scale. (It’s remarkable that Rolex can sustain their quality model at such a large scale, but that’s their unique talent more than anything). I’m not insensitive to status symbols (and I’m honest enough to acknowledge it), but that doesn’t mean I want to pay that kind of premium to get it.