Charming, different, confident enough not to have any branding on the dial.
I like what this brand is doing. For those wondering how it works, unlike the AP Starwheel where the minute track is fixed and the hour disks rotate around 2 axes, the rotation here is split between a rotating minute track and hour disks that rotate about a single axis. The current hour is in white and points to the minutes. The black bridge is fixed and a sapphire disk with the minute track rotates.