The Apollo astronauts started it off. So Omega is to blame.
By: Arie - Mr Orange : November 30th, 2018-10:26
And before Stallone I guess Steve McQueen brought the Monaco to everlasting heights. But (Tag) Heuer already had a following. So...but... Silvester Stallone might be the first and only that seriously lifted a watch brand from obscurity to all out fame.