Following the success of OMEGA’s “Her Time” pop-up dedicated to women’s timepieces, OMEGA has introduced a completely redesigned Seamaster Diver 300M in the space at 711 Fifth Avenue. Limited to one month only, the pop-up boutique pays homage to the brand’s extensive history of ocean exploration and diving technology expertise.
OMEGA Launches its Seamaster Pop-Up Boutique in New York City
The limited time only store is dedicated to OMEGA’s maritime history
On display, are the 15 newest Seamaster Diver 300M models presented earlier this year at Baselworld. With 6 in stainless steel, and 8 in a mix of stainless steel and gold, the new collection brings back nuances from the 1993 original, including a special Limited Edition Titanium Tantalum and Gold version.
The boutique presents the models along with an array of NATO straps for prime consumer customization, and additional pieces from the full Seamaster collection.
The pop-up is open Monday – Friday 10AM – 7PM, Saturday 10AM – 6PM, and Sunday 12PM – 5PM through November 15th, 2018.
OMEGA Seamaster Pop-Up Boutique
711 Fifth Avenue
New York, NY 10022