News Central

Los Angeles, CA   (April 18, 2013)– Girard-Perregaux was proud to celebrate the launch of the Academy Museum of Motion Pictures at the Academy Museum Inaugural Celebration on Thursday, April 11. Girard-Perregaux, a founding supporter and the exclusive timekeeper of the Academy Museum, was represented at the event with a large high tech reproduction of the recently launched ad campaign 'Mechanics of Dreams' that features an iconic image of Alfred Hitchcock from the Academy's Margaret Herrick Library.

GIRARD-PERRAGAUX CELEBRATES THE LAUNCH OF

THE ACADEMY MUSEUM PROJECT AT A SPECIAL EVENT IN LOS ANGELES

The private event took place at the future home of the Museum – the legendary Wilshire May Company building in the heart of Los Angeles. The event was hosted by the Museum's campaign chairs, Disney's chairman and CEO Bob Iger, actors Annette Bening and Tom Hanks, and the Museum's architects Renzo Piano and Zoltan Pali. 

During the evening, Renzo Piano unveiled the Museum's concept design and guests previewed some of the iconic artifacts that will be featured in the Museum (such as Dorothy's red shoes from The Wizard of Oz and the piano featured in Casablanca ) along with high tech multi-media presentation of the Museum interactive and immersive exhibitions.

At the end of the evening Michele Sofisti, CEO of Sowind (Girard-Perregaux and JEANRICHARD) presented a specially engraved Academy Museum of Motion Picture series of Girard-Perregaux timepieces (that include Cat's Eye, Vintage 1945 and Girard-Perregaux 1966) to Museum leadership to celebrate the Academy Museum/Girard-Perregaux partnership.

"We are thrilled to be at this important milestone of the Academy Museum, said Sofisti. "This is a project that will transform the movie industry and bring it a step closer to the hearts of the public. At Girard-Perregaux we are honored to be part of it."

"The Academy Museum will celebrate the movie industry by sharing its heritage and future with people of all ages from around the world" says Bill Kramer, the Academy's Managing Director of Development. "We are delighted to have Girard-Perregaux as a Founding Supporter and very active partner in this vital project."

About Girard-Perregaux

Girard-Perregaux is a Swiss high-end watch manufacturer tracing its origins back to 1791. The history of the brand is marked by legendary watches that combine sharp design with innovative technology such as the renowned Tourbillon with three gold bridges presented by Constant Girard-Perregaux in 1889 at the Paris Universal exhibition where he was awarded a gold medal. Devoted to the creation of state-of-the-art Haute Horlogerie, Girard-Perregaux is one of the very few watchmakers to unite all the skills of design and manufacture under the same roof including the forging of the "heart" of the watch, the movement. With over 80 registered patents, Girard-Perregaux is fully committed to research and development to constantly fuse its unique heritage into modern watchmaking. Girard-Perregaux is majority owned by Kering.

About The Academy

The Academy of Motion Picture Arts and Sciences is the world's preeminent movie-related organization, with a membership of more than 6,000 of the most accomplished men and women working in cinema. In addition to the annual Academy Awards—in which the members vote to select the nominees and winners—the Academy presents a diverse year-round slate of public programs, exhibitions and events; provides financial support to a wide range of other movie-related organizations and endeavors; acts as a neutral advocate in the advancement of motion picture technology; and, through its Margaret Herrick Library and Academy Film Archive, collects, preserves, restores and provides access to movies and items related to their history. Through these and other activities the Academy serves students, historians, the entertainment industry and people everywhere who love movies.

Press Release