A. Lange & Söhne opens boutique in Downtown Beirut, Lebanon

Jun 02, 2016,07:03 AM
 

A. Lange & Söhne, the renowned watchmaker from Saxony, Germany, is expanding its presence in the Middle East with the opening of a boutique in Beirut, Lebanon. Located in the heart of Downtown Beirut, the capital’s most famous and vibrant luxury-shopping area, the new mono-brand store is yet another milestone in the company's on-going internationalisation.

 

A. Lange & Söhne opens boutique in Beirut

 

Saxon watchmaker continues to expand in the Middle East

 

“The opening of our first boutique in Beirut is an important step in A. Lange & Söhne’s expansion strategy for the Middle East. It is both a commitment to Lange’s loyal fans in the region and a tribute to the increasing importance of the Lebanese market for our brand,” said Ramzi Nael, Brand Director Middle East, Africa & India at A. Lange & Söhne. Since its first appearance in 1999, the company has continuously extended its presence in Middle East markets.

 

The shop will be operated in cooperation with long-time partner Cadrans, Maison de Haute Horlogerie, present in the market for over 40 years. “After 13 years of successful partnership, we are delighted and proud to open the country’s first A. Lange & Söhne boutique. This is a testimony of this prestigious brand’s appeal among the city’s watch connoisseurs and its continu¬ous rise in Lebanon,” said Raymond Abou Adal, CEO of Holdal Group that owns Cadrans.

 

The new home of A. Lange & Söhne offers watch collectors and connoisseurs the complete experience of Saxon watchmaking artistry including the latest debuts and exclusive boutique models. Every interior design detail of the new store will reflect the watchmaker’s untiring quest for precision and perfection. The corporate colour, an elegant grey, can be found in the wood panelling. Elements made of sandstone are an indication of the brand’s origin. The material is typical of the manufactory’s surroundings, known by the name of Saxon Switzerland. A. Lange & Söhne Beirut is sure to become another embassy of Saxon fine watchmaking and a watch aficionado’s paradise.

         

The new boutique of A. Lange & Söhne in Beirut

 

 

A. Lange & Söhne Beirut is located at 153 Foch Street, Central District, Beirut. Store hours are 10:00am to 7:00pm.


 

 

About A. Lange & Söhne

Dresden watchmaker Ferdinand Adolph Lange laid the cornerstone of Saxony’s precision watchmaking industry when he established his manufactory in 1845. His precious pocket watches remain highly coveted among collectors all over the world. The company was expropriated after World War II, and the name A. Lange & Söhne nearly vanished. In 1990, Ferdinand Adolph Lange’s great-grandson Walter Lange had the courage to relaunch the brand. Today, Lange crafts only a few thousand wristwatches in gold or platinum per year. They are endowed exclusively with proprietary movements that are lavishly decorated and assembled by hand. With 54 manufacture calibres developed since 1994, A. Lange & Söhne has secured a top-tier position among the world’s finest watch brands. Brand icons, such as the LANGE 1 with the first outsize date in a regularly produced wristwatch and the ZEITWERK with its precisely jumping numerals display, rank among the company’s greatest successes. Sophisticated complications such as the RICHARD LANGE PERPETUAL CALENDAR “Terraluna”, the ZEITWERK MINUTE REPEATER and the DATOGRAPH PER¬PETUAL TOURBILLON reflect the manufactory’s determination to achieve ever new pinnacles in horological artistry.

http://www.alange-soehne.com




More posts: CalibresLange 1Richard LangeRichard Lange Perpetual CalendarZeitwerkZeitwerk Minute Repeater

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