Master Ultra THIN KNIFE on JLC's website

Sep 15, 2020,08:45 AM

I am surprised this is still not sold-out. It is now on JLC's website:

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29,800 USD. [nt]

 By: Ted-Lo : September 15th, 2020-08:50
No message body

+1. [nt]

 By: amanico : September 15th, 2020-11:32

Super expensive!

 By: patrick_y : September 15th, 2020-12:14
I shall enjoy my 1/5th priced steel version just as much!

Another huge Plus One. [nt]

 By: amanico : September 15th, 2020-13:11

Huge pulse one

 By: Zeitstuck : September 15th, 2020-13:41
Price is not justifiable. I bet in a year or two they releas this as a non-limited edition model for a lower asking price

It is a bit much. [nt]

 By: Ted-Lo : September 15th, 2020-08:51

Yes, we had a discussion about it and it was to be exclusively sold by Mr. Porter

 By: India Whiskey Charlie : September 15th, 2020-09:08
Apparently, JLC realized that wasn't such a great idea after all:

They will go to authorized dealers next, for discount

 By: Ted-Lo : September 15th, 2020-09:15
If not fully sold, supply chain, as it may be.

+1. A blunder 2x indeed! [nt]

 By: patrick_y : September 15th, 2020-12:12

Will Ms. Renier survive this one? Honestly, I haven't

 By: Thomas_3 : September 15th, 2020-10:01
seen just tons of excitement come since she took over,

The question

 By: Weems@8 : September 15th, 2020-09:20
Not sold out. Brands which gain succes having best sellers, sometimes think every model would be a succes. Price, design, people have their own reasons to be fan of something. Surprises are surprises. By chance some products become a hit, and some wil nev... 

Only if the pricing was right [nt]

 By: Horology75 : September 15th, 2020-09:30

I like it, but I like much more many other watches, I think this one is for crushes

 By: PoyFR : September 15th, 2020-09:42
Beside, as well as being on their website, JLC is sending tons of email for it.

That's it. [nt]

 By: amanico : September 15th, 2020-11:32

Agree the price and the Mr Porter relationship are questionable at best but the movie hasn't been released yet

 By: Fastwong : September 15th, 2020-14:10
It's a movie watch with no movie. Maybe the bigger question is why didn't JLC delay the release of the watch to follow the movie marketing plan? Fwiw, originally the movie was supposed to launch this week before being delayed further due to covid. Maybe s... 

It is a lovely watch which would have deserved to join the permanent collection

 By: foversta : September 15th, 2020-14:36
with a limited production not edition. Without any movie involvement which makes it anecdotical. Not to mention the partnership with Mr Porter. A great piece, a lame strategy. Period. Fx