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JLC price increase
I was blown away by the latest price increase from JLC. Not that they aren't worth the price, but a few watches went up 4 or 5%, but a great deal of them went up between 7 and 15%, especially for steel models. but what blew my mind was the basic Atmos going from US $7,300 to US $11,100 (35%)!
-Dean
JLC price increase
I was blown away by the latest price increase from JLC. Not that they aren't worth the price, but a few watches went up 4 or 5%, but a great deal of them went up between 7 and 15%, especially for steel models. but what blew my mind was the basic Atmos goi...
Like you, I too think they MIGHT be worth the price
but for the average working guy they are pricing themselves out. I may make pretty good money but certainly have other obligations before I can drop $8-$10,000 on a watch for myself. Thankfully I was able to get the largest part of what I have before too ...
That's the typical budget! $8,000 to $10,000
8000 to 10000 USD, CHF, Euros, or Pounds.
Goodness gracious!
That's huge in such a bad time! Looks like the new strategy is to make more money by raising prices!
There have been multiple increases
Abhorrent behaviour if you ask me... especially considering that they're not actually improving anything my reverso was bought at full retail one year and a half ago for 63% of the current listing
Well spotted
The Reverso Chrongraph has already gone up £2500 since it was announced a couple of months ago and a simple Reverso Small Seconds is now an eye watering £10,100....the new white dialled version was £9600 when introduced a couple of months ago, a premium o...
One thing I never doubted about JLC in the past...
was that their watches were worth the price! Lucky for them the Reverso is such a strong, 'iconic' watch, because I think the days of selling JLCs on value are over.
Unfortunately this topic refers to many more brands…
… beyond JLC or Richemont. The overhyped prices in the secondary markets for certain (often instantly recognizable) watches seem to have influenced the industry, higher margins are apparently the current goal. It would be very interesting to have more ins...
What is it with this company?
Most of their lines lose a lot of value on the secondary markets. I would look for discounting at ADs before long.
This is the only way I know of to delete a bad take.
Mark Twain's definition of a diplomat applies. "Think twice before saying nothing." Apologies.
Reverso Tribute Chronograph (+3.7% gold, +16.8%(!) steel)
Verified on JLCs website, the new-for-2023 Reverso Tribute Chronograph is now retailing 25,000 USD in steel and 38,800 USD in 18 ct pink gold. That's up from the April 2023 price of 21,400 USD and 37,400 USD, respectively. When I visited my local JLC bout...
Maybe…
Since the dawn of time alchemists have tried to transform lead into gold.... Without success.... JLC plays sorcerer's apprentice, trying to turn steel into gold.... I hope for their sake that their magic formula will work and that it won't end in disaster...
Wow
I could swear last year I was looking at the reverso burgundy for 8700? Now 10,600 USD. I guess this is every brand now. I may need to venture into second hand, but had been enjoying buying new. Maybe the times are changing and I need to change with them....
The Reverso tribute was very attractively priced during COVID two years ago.
There might be pressure from the Richemont group top management. LVMH is doing well and once reported would be taking over Richemont. when more and more watch manufacturers churning out their own movement, JLC needs to look for more revenue growth from th...
I only say: Richemond group
A classical „finance investor“. It is such a difference to indipendend brands or even brands from other groups like swatch group I.e. like Breguet… or Blancpain. And what I do not like about JLC, too. The finish of the single inside components is only whe...
automatic winding rotor for one
JLC switched from having 22k gold weight at the end of automatic winding rotors a few years ago to plating the entire rotor with gold. They're tricking their customers into thinking that there's more gold. JLC products are getting worse for more money. St...
Jlc prices
In 2020 I went on a buying binge and brought 5 new JLCs various models. Now the MSRP on those same watches is over 30% higher. Someone at JLC has lost it.
The only way I can see this panning out…
Is for JLC to FINALLY get a great (read: expensive but effective) ad campaign, like the Generations campaign that has served Patek so well.
Was on my way to the JLC boutique when I read your post ...
... so I decided to skip the JLC boutique and headed to the Longines dealer. When I arrived there and had a good look in the window prices had gone up there a swell so then ... .. i decedied to visit the Seiko store ... alas by the time I arrived there my...
Indeed !
When I arrived home I did a quick check on my fake replica fake watch and it turned out the seller gave me the wrong watch ... turned out to be a real JLC !! How amazing is that ?
Over $11,000 for the entry model Atmos? As bad as the increases on their watches are, this just seems ridiculous.
Has the base model Atmos changed in any significant way over the decades? I assume the movement is still basically the same as it's been for decades, or am I incorrect? Have there been substantial improvements in the basic model that I'm unaware of? Mine ...
