The story behind it, the folks who've worn it, the art deco era, the design itself arguably rivalled only by the Cartier tank. From a sports standpoint, i wish they REALLY concentrated on one line to rival the Rolexes and Omegas of the horo world.. I'd probably put a lot of funding on the Polaris line (versus the MC.. the design language on the Polaris is probably more stable with the likes of the TTP68 or DSA. The MC can be redeveloped as the extreme variant a la DeepSea for example). It's dangerous to be having one strong leg when that leg is dress vs the more popular and lucrative sports.