Can’t blame ‘em for thinking Reverso..

Oct 02, 2021,11:58 AM
 

But for me, “La Grande Maison” smile

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When you think " Jaeger Lecoultre ", which is the first watch which comes to your mind?

 
 By: amanico : October 2nd, 2021-08:44
A long time ago, in the early 2000's, I read a well written article saying that for some brands, there were some cannibal watches: For example, Audemars Piguet is cannibalized by the Royal Oak, Blancpain by the Fifty Fathoms, Omega by the Speedmaster... A...  

You summarize it perfectly my friend

 
 By: Mike H : October 2nd, 2021-09:06
Probably even today many people would be able to name Reverso only if you ask randomly in the street but any watch lover would be able to name also the futurematic, Memovox, Atmos, and now of course the Duometre line.

between what you posted? Reverso

 
 By: Gelato Monster : October 2nd, 2021-09:16
and Geophysics

No bad choices, here.

 
 By: amanico : October 2nd, 2021-09:52

Title technically

 
 By: Weems@8 : October 2nd, 2021-09:24
This JLC comes first to my mind. Extreme Lab 2.

Thanks, Weems.

 
 By: amanico : October 2nd, 2021-09:52

For me, there’s no doubt that when I think of JLC it’s Reverso that springs to mind.

 
 By: kev09 : October 2nd, 2021-09:47
When I became interested in watches many years ago my grail was a Rolex Explorer and I eventually got one. By then I had discovered Reversos and one of that line became my new grail. I now have two and wish I had more. Although I’m now very familiar with ... 

When I think of JLC

 
 By: Cookies : October 2nd, 2021-09:54
I think of the slogan “watchmaker of watchmakers”. For example, the IWC Mark 12 used the calibre 899, and countless Royal Oaks have used their movements. Anything creative, slightly above mid-tier comes to mind. Something groundbreaking, ground-up comes t...  

True..

 
 By: @lberti : October 2nd, 2021-10:20
Mater classic: everything is there where it should be. Somehow a clean look.

When I think of Jaeger Lecoultre..

 
 By: proestak : October 2nd, 2021-11:07
which btw happens many times every day, my mind goes to innovative watches like EL1 and EL2, the Duometre line, all the Gyrotourbillions and of course the memovox watches.

For me..

 
 By: Centurionone : October 2nd, 2021-11:48
Immediately Atmos and Reverso. Both I love and have 🥰

No place for other JLCs?

 
 By: amanico : October 2nd, 2021-13:09

Can’t blame ‘em for thinking Reverso..

 
 By: Echi : October 2nd, 2021-11:58
But for me, “La Grande Maison”

Same for me.

 
 By: amanico : October 2nd, 2021-13:10

Great post; thank you

 
 By: Stoikos : October 2nd, 2021-13:06
I agree that, while Reverso is rightly a classic and a flagship model that JLC should and must cherish, for the reasons you and everyone are mentioning, it is not cannibalized by it the way AP, an exceptional historical brand, has unfortunately been by th... 

You said it all for me, my friend..

 
 By: hs111 : October 2nd, 2021-16:04
Memovox, Geophysic, Reverso, Duometre, Gyrotourbillon I, & of course MMR’s and the Atmos concept. - If I need to pick just ONE, then maybe the Memovox series, as a whole, for Humble Me..t Best and thx for this food for thoughts.. Best, hs

For me, the JLC is best associated with Reverso and memovox.

 
 By: hoseachandra : October 2nd, 2021-16:06
The higher complications are, of course, also associated with JLC, but only for real WIS or very seasoned collectors. Most of my friends who are into watches but not really deep, only know Reverso and memovox.

I think Reverso, and watchmaker of watchmaker!

 
 By: Chronometer (aka yacomino) : October 2nd, 2021-16:20

Thanks, Chronometer.

 
 By: amanico : October 2nd, 2021-16:52

More than just Reverso

 
 By: jml_watches : October 2nd, 2021-21:00
Hi I'd go for Memovox, Reverso, Futurematic ( even though it's unusual & rare, it shows their innovation). But also the more recent series Master Control. Cheers JML

While it is true, I think of Reverso first, the Reverso is not a big seller for JLC...

 
 By: patrick_y : October 2nd, 2021-21:30
Everyone always assumes that the JLC Reverso is a big seller. It isn't. Round watches outsell square ones even at JLC by a considerable margin. Furthermore, most of the super complicated JLC watches are almost always in round cases. And when I think of JL... 

JLC definitely pushes the envelopes of complications...

 
 By: patrick_y : October 3rd, 2021-16:50
What company produces unusual minute repeaters with even more gongs than Audemars Piguet? What company pioneered a multi-axis Tourbillon? A spherical tourbillon that actually works, when Breguet is technically considered the King of Tourbillons? JLC reall... 

Well said Patrick 👍

 
 By: holdemchamp1225 : October 4th, 2021-21:30

thank you Patrick_Y

 
 By: Gelato Monster : October 5th, 2021-00:23

For sure 👍

 
 By: holdemchamp1225 : October 10th, 2021-21:31

I cannot say I think of a first or only one watch when I think of JLC mon ami. I can say that I think of several which include a Reverso, a Gyrotourbillon, and a Duometre of some kind.

 
 By: holdemchamp1225 : October 3rd, 2021-15:28
By the way, missed you in Paris yesterday. I gave your badass strap for your MMR to Mike so you can get it from him earlier than seeing me again which I hope will be soon 😜

Ask Mahesh 😉😁😜

 
 By: holdemchamp1225 : October 4th, 2021-21:44

LOLOL!

 
 By: amanico : October 5th, 2021-04:54

Nico, great post once again

 
 By: Mr.Gatsby : October 4th, 2021-21:18
I think there are certainly some watches in the entire lineup of JLC that has gotten iconic over the course of history, and that you’ve rightly pointed out, the Reverso, Memovox and I would stretch it a bit further to include the niche Deep Sea Alarm, whi... 

You and I both share special memories

 
 By: Mr.Gatsby : October 4th, 2021-21:34
With JLC. Some of the old names like Milan, Guillermo and Yves are also part of those memories. Through your contribution over the years here I’ve picked up quite a few pieces…and they are the ones that continue to hold significant value in the collection... 

One icon not mentioned is their Ultra Thin

 
 By: roundel : October 4th, 2021-21:55
The dauphine hands and dagger indices seem the epitome of JLC dna to me. I was recently discussing watches with two far more sane watch fans than myself. When I showed them the Amvox II on my wrist, they showed no recognition of the brand. It reminded me ... 

For me, it’s Reverso, but then eclipsed by the geophysic.

 
 By: Handwound : October 6th, 2021-03:05
If I could have but one JLC, it would be an original geophysic. That’s thé éclipse. Will i ever have will, and fortune, and luck for that? I can’t say

You’re a wicked man!!

 
 By: Handwound : October 7th, 2021-03:43

;)

 
 By: amanico : October 14th, 2021-06:06

Reverso, and master ultra thin.

 
 By: Ping.Timeout : October 8th, 2021-08:50

I would say

 
 By: EinPa : November 15th, 2021-00:15
Reverso it’s the DNA of the brand. If you said vintage then I would say Memovox because it’s the iconic wrist alarm