The movement architecture is not quite as good as Patek, the finishing is definitely not nearly as good, and the price isn't really equivalent to Rolex.
The reason why JLC is not successful is because it lacks a key quality...
In traditional business, a company will be successful if it's:
1. The best, the best quality at what it does in its sector, or it has a specific technological advantage.
2. The fastest, the fastest turnaround in its sector.
3. The cheapest. Being the cheapest doesn't work in the luxury world, so this advantage doesn't apply.
JLC doesn't have any specific quality where they are superlative in the industry. Patek Philippe is successful because they're "The Best" and Rolex is successful because they're "highly identifiable as a status symbol and the most practical."
Yes, our thoughts on this video are certainly much more in-depth than the video itself, and much more thoroughly thought out!