birth of the first icon

Mar 05, 2021,12:03 PM
 

the drawing you show for the original patent submitted by alfred chauvot shows no 159982 in the top right corner

but i understand from jaeger lecoultre's own list of filed patents the original french patent for -reverso patent- was no 712868 submitted on 4/3/1931
with two supplements no 40330 and 41060 submitted on 27/5/1931 and 21/11/1931.
the original patent was bought by cesar de troy on the 25/7 1931 from alfred chauvot
and the granting of the patent was not until 1934
please advise as to patent your drawing no 159982 fits into these time lines


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Happy ( slightly belated ) birthday, the Reverso!

 
 By: amanico : March 5th, 2021-05:41
On the 4th of March 1931, to patent has been filed for the Reverso. Normally, for every birthday, there is a gift, or several... I am still looking for them. Happy Birthday, the Reverso! Best, Nicolas ...  

Happy Birthday Reverso!! Such an Iconic timepiece...

 
 By: Subexplorer : March 5th, 2021-06:29
... surely deserves a celebration! Thank you for calling our attention dear Nicolas!! A toast for this most wonderful design and a warm salute from my two examples! Cheers! Abel ...  

Thank you dear Nicolas! Glad you approve!

 
 By: Subexplorer : March 5th, 2021-06:34
May be some day I will add a model with a double face to the collection! Cheers! Abel

90 years!

 
 By: chippyfly : March 5th, 2021-07:03
Thanks for the reminder. Changed strap last night from ostridge and worn today for first time in months. The ultimate "sports" watch. ...  

Lovely one!

 
 By: amanico : March 5th, 2021-07:05

Thank you for the reminder Nicolas...

 
 By: Johnny. : March 5th, 2021-07:20
mine would like to join the party! ...  

Happy birthday Reverso

 
 By: robsallnow : March 5th, 2021-07:37
Mine says hi, asks me if she’ll be having a sister soon, and asked me why I was taking her picture for the forum when I should be posting a picture of a Porsche 911, Twiggy, the UN building, the outside of Bloomingdales, the Queen not wearing her 101 cali...  

Its a shame

 
 By: xxn : March 5th, 2021-07:43
this date was not even acknowledged by the manufacturer

I take it

 
 By: robsallnow : March 5th, 2021-08:00
you're not on Instagram, then

True. However the date

 
 By: xxn : March 5th, 2021-08:09
was the perfect platform to the build up and campaign of the 90th launch. JLC corporate communications really missed that ship with hardly any focus on the significance of this date

Not a single reference to the Reverso’s March 4 90th anniversary on the JLC website...

 
 By: Ano Nuevo : March 5th, 2021-10:53
At least, none that I could find. Way to go, JLC Marketing! Ano “Oh well, what’s a 90th anniversary, anyway?” Nuevo

Yes, I have to agree.

 
 By: amanico : March 5th, 2021-10:48

90 years and still daring !!!

 
 By: dms : March 5th, 2021-09:29
...  

Amazing colour

 
 By: Gelato Monster : March 5th, 2021-15:19

me too

 
 By: Gelato Monster : March 6th, 2021-00:31
I love it more than the rarer Green and Yellow. But now I am now obsessed with 💉

birth of the first icon

 
 By: golden hands : March 5th, 2021-12:03
the drawing you show for the original patent submitted by alfred chauvot shows no 159982 in the top right corner but i understand from jaeger lecoultre's own list of filed patents the original french patent for -reverso patent- was no 712868 submitted on ... 

Interesting story 👍

 
 By: Gelato Monster : March 5th, 2021-15:20

Thanks, GM.

 
 By: amanico : March 5th, 2021-15:21

We succumbed twice.

 
 By: Uncle Chico : March 6th, 2021-02:41
...  

A jubilee worthy of celebrating!

 
 By: th.gr.ga : March 6th, 2021-03:01
Can't wait to see the new models. And of course wearing Reverso myself throughout the week: ...  

Many years and model to come I hope!

 
 By: benjr : March 6th, 2021-04:08
not a jubileum version, but it warms my heart as almost every reverso does. Still hoping to see some specacular stuff from ‘la maison’ this year. ...  

Thanks for sharing

 
 By: benlee338 : March 6th, 2021-05:25
this post. Glad also the perfect time I got myself a new Reverso 😁

Definitely worth celebrating 🎉

 
 By: jml_watches : March 6th, 2021-05:44
Enjoyed having my Duo It's what a Reverso was destined for! Looking forward to the anniversary watches Cheers JML ...  

Me too!

 
 By: patrick_y : March 7th, 2021-11:57

Late to the party but still...

 
 By: eklektik : March 8th, 2021-01:24
... happy birthday Reverso! A dedicated shot showing my Reverso and my little collection of books in relation with the watch world. Best, E. ...