spinoza
43
Added value and true luxury
Mar 03, 2017,01:51 AM
Dear Dean,
Thank you for reminding me what a great manufacture JLC truly is. This is my first post in quite some time. I had become disenchanted with JLC as a brand and the entire luxury watch industry at large. Living in Hong Kong has provided me with the opportunity to witness first hand how the notion of luxury has become diluted by too many boutiques with inadequately trained staff and overstocked ADs', churning out 20 - 30% discounts on their products which in the end devalued their watches completely. (imho). Has it been a buyers market in recents years? Yes, but at what cost?!
I sincerely hope, that JLC will focus on their products first and their perceived value, and leave marketing and advertisement campaigns till the end. As a brand, they have to redefine their values plus identity and communicate those with the watches they produce first and foremost.
Best,
Andreas
Comments:
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An Open Letter To Georges Kern...
By: watchme : February 24th, 2017-09:20
Dear Georges Kern, I was excited to hear that you will be taking over the reigns at Jaeger-LeCoultre, AKA: "Sleeping Beauty." Your tenure and track record at IWC, with whom JLC has been linked since the 1980s (at least) under the Mannesmann's SMH, has bro...
Although I understand and like what you are saying...
By: vitalsigns : February 24th, 2017-09:49
JLC is my favorite brand. While I understand that JLC is in the business of selling watches, and generally speaking, healthy sales=a healthy company, I personally am not at all interested in a big marketing campaign a la IWC. IMO, IWC has gone too far: to...
Standing ovation
By: piccolochimico (aka dsgalaxy1) : February 24th, 2017-10:30
But I'm a bit scared of what's coming.
That's what I thought.
By: willski : February 24th, 2017-13:37
New title for Georges Kern is to be \'Head of Watchmaking, Marketing and Digital" and Jerome Lambert to be "Head of Operations". I will add that I have enjoyed the development of JLC and Montblanc over the last decade much more than of IWC...
Absolutely!
By: Joepny : February 24th, 2017-14:45
It came as a great surprise that Mr. Lambert\'s "promotion" would take him away from the watches. I am hoping that Mr. Rupert just wants to round out Mr. Lambert\'s experience with the other parts of Richemont before he gets the keys to the empire. But th...
I think you sum it up perfectly
By: ChristianDK : March 14th, 2017-15:35
I will refrain from elaborating but say that I think you expressed my thoughts very elegantly.
++1 [nt]
By: agyzace : February 25th, 2017-00:21
Agree 100%! JLC is never want for good products...
By: watchme : February 27th, 2017-10:35
but the lack of a marketing campaign for said products means that retailers need to discount them (which hurts the brand in the long run) in order to sell them. Good marketing creates strong demand. Strong demand creates stronger price/discount structure ...
I know, right? It's like they still have the 1990's mentality...
By: watchme : February 28th, 2017-06:55
when they were still supplying large quantities to AP & VC, and a few movements to PP, and didn't want to step on anyone's toes. FORGET THAT! It's the 21st century now! The QL 42mm made a great picture in a few adds, but they needed to bombard the public ...
Focus on the product - priority one
By: gup502 : March 2nd, 2017-15:22
Products have different tiers. JLC has produced some technically amazing pieces, those are however a bit beyond reach for some enthusiastic watch lovers. In other tiers, in my opinion, that is where more effort should be put into it. In the past years, I ...
Thanks for reminding me
By: gup502 : March 2nd, 2017-21:27
there is a GMT with alarm however I want to see a simple GMT with an alarm like the GP Traveller II. Simple enough to see home time and not world time and yet with a nice alarm bell which is what JLC is renown for. We all know an annual calendar is differ...
Hmmmm
By: jim vancouver : March 2nd, 2017-21:22
I'm not sure that a big promotion campaign would make a difference. Ultimately, it's about the product. IMO, JLC makes attractive value watches. But, doesn't differentiate its products enough. It's not singular like A Lange. Not outrageous like Hublot. No...
Exactly, they have been in their comfort zone for too long.
By: gup502 : March 2nd, 2017-21:49
Perhaps if the numbers in the books read all right, why bother. If there is some known issues which could be a fundamental design flaw, why bother to get it fixed once a for all for in the next generation. The movement might not be popular enough and need...
Added value and true luxury
By: spinoza : March 3rd, 2017-01:51
Dear Dean, Thank you for reminding me what a great manufacture JLC truly is. This is my first post in quite some time. I had become disenchanted with JLC as a brand and the entire luxury watch industry at large. Living in Hong Kong has provided me with th...