This! When it’s the case that has direct contact with the wrist..

Sep 23, 2022,06:17 AM
 

And determines whether or not it stays there for a period of time. That and the bracelet. Although i’m digressing here as i am talking now more about case design from a comfort pov rather than aesthetics. For example, how many times have we read comments about the beautiful datograph movt only to be negated by wearability issues. Kinda like not paying enough attention to the tires of cars when it’s what’s keeping you from flying off the road smile

Case design is just as important and goes beyond bevels and lugs.

As for the Urwerk, really polarizing as i am not a fan of non-hand type displays but will make an exception for this and the AP star wheel. For me, the Urwerk is about the case as it is about how it displays the time. I’m a fan. Very alien-esque smile


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Case in Point

 
 By: Jay (Eire) : September 22nd, 2022-12:40
Do the cases on Urwerk get overlooked? I hear so much praise in certain parts of our watch world for cases made by so and so case maker or manufacture. Or that such and such case maker is now making cases for brand X and how this is such a significant cha...  

The case designs of Urwerk are my favorite part of their offerings

 
 By: Cozmopak : September 22nd, 2022-14:54
My 202 in black platinum is the strangest watch I own but the case finishing and complexity of design is executed at the very highest level. ...  

A very high quality coating

 
 By: Cozmopak : September 22nd, 2022-16:02
They may be the only ones who have ever done this. The way the case reflects the light is mesmerizing

I love this 105

 
 By: whatmakesmetick (andrea) : September 22nd, 2022-14:55
It's one of the most beautiful watches the brand offers... The case is fantastic, it feels nuanced and modern

Yes Andrea.

 
 By: Jay (Eire) : September 23rd, 2022-02:41
It was the nuanced aspect I was getting at. There’s a lot of detail in this case, and I don’t know if people give that the credit it may deserve. And then there’s the design. As Patrick mentions below that is probably just too polarizing to get the true o... 

It’s not to be negative against others, it’s rather a question of whether these cases are overlooked.

 
 By: Jay (Eire) : September 23rd, 2022-02:43
It’s likely they are in large part because as you say the design is not everyone’s taste. It’s easier to gush over a classic case shape, with classic lugs etc.

There case designs are not for everyone but I really like them .

 
 By: Watchonthewrist : September 22nd, 2022-15:53
There a futuristic and quirky sometimes but thats why i like them so much ...  

For sure they are, maybe the “futuristic and quirky” overshadows the work sometimes though.

 
 By: Jay (Eire) : September 23rd, 2022-02:44
Not to those who have bought into the brand, but for the general watch world.

What a cool "hooded" case...

 
 By: patrick_y : September 22nd, 2022-16:13
The main reason why Urwerk is so overlooked is because it's an extremely polarizing brand. Very few people know of it. And the ones who've seen it either get no reaction (they say, "it's nice, but might not be for me") or they get a huge reaction and real... 

I agree with Patrick.

 
 By: jp884 : September 22nd, 2022-16:39
Urwerk is one of those brands you either hate or love not a lot of in between. I personally fall into the latter group. I think they are innovative and unique and carry an heir of you are only limited by your imagination. Sort of the things we grew up bel...  

Exactly.

 
 By: Cozmopak : September 22nd, 2022-18:13
They borne of childish imagination, in the best possible way.

Definitely very unusual and individualistic timepieces!

 
 By: patrick_y : September 22nd, 2022-22:42
Honestly, even the Patek Philippe Nautilus was a polarizing watch when it came out. It wasn't universally liked. But back then, people bought what they liked, and they weren't influenced by social media. Today, everyone likes the Patek PHilippe Nautilus b... 

Yours also, just look at that case and crystal.

 
 By: Jay (Eire) : September 23rd, 2022-02:48
The same for the Frog. I think we are not understanding enough or appreciating enough these cases.

Case design is very much overlooked

 
 By: Cozmopak : September 22nd, 2022-19:36
Especially among the modern day independent watchmakers. Too much emphasis on movement finishing these days, in my opinion.

Hmm! You bring up a good point!

 
 By: patrick_y : September 22nd, 2022-22:46
I'm one of those people who've been focused on movement finishing ever since I liked watches. I remember looking at the movement of a JLC as a teenager and saying to myself - I really like the Reverso's art deco style, but I wished those bridges were poli... 

Movement finishing is one (small) component I look at

 
 By: Cozmopak : September 23rd, 2022-01:50
Although I own all of the Loupe Systems from when such things were more important to me haha

It was definitely very important to me and it’s still important.

 
 By: patrick_y : September 23rd, 2022-17:27
But perhaps not as important as before. Now. I want to meet with artists. Discovering artists with a truly special product that is inimitable is my latest mission objective. Why own something mass produced when you can own something that’s a one off.

Yes. I will be pretty blunt about this…

 
 By: Jay (Eire) : September 23rd, 2022-02:53
…never mattered to me, I don’t see the point of it beyond a certain level as most of the time it’s not something I can see (the watch is on my wrist). However, if one has something like the AK-06 or a Logicial One or Micro Rotor from Gauthier and watches ... 

Agree

 
 By: Cozmopak : September 23rd, 2022-04:14
Every watch needs to be evaluated individually. Gauthier’s finishing is definitely a larger part of the package than for other watches. But Gauthier shines also in movement architecture and case design. He’s one of the more talented case designers out the... 

This! When it’s the case that has direct contact with the wrist..

 
 By: Echi : September 23rd, 2022-06:17
And determines whether or not it stays there for a period of time. That and the bracelet. Although i’m digressing here as i am talking now more about case design from a comfort pov rather than aesthetics. For example, how many times have we read comments ... 

Cases are under appreciated.

 
 By: Jay (Eire) : September 23rd, 2022-02:47
That’s a good point, and I couldn’t agree more. But I do think that the reason this may be true is because they all look very similar. It takes an outlier, like we have here, to get one thinking about cases and the work that goes into them. Your next trip... 

Indeed!

 
 By: patrick_y : September 23rd, 2022-18:54
So many different case manufacturers! And brands should talk more about their cases too - they seem to focus too much on just the movement.

I love them!

 
 By: KCLQMULKU : September 22nd, 2022-20:27

👍🏻

 
 By: Jay (Eire) : September 23rd, 2022-02:53

You actually confirmed my thoughts on this brand…

 
 By: Kniazukay : September 23rd, 2022-05:30
How? When we met in NYC several years ago (concerning a certain Lange 😉) and you wore this and let me hold it. Not only was it infinitely detailed but it felt like a tank in my hand as if it were bullet proof! So hefty and substantial. The unique looks/de... 

It’s one that needs to be seen and held, several times maybe.

 
 By: Jay (Eire) : September 24th, 2022-01:26
I think I told you but it was maybe 6 or 7 years between me being Urwerk curious and actually pulling the trigger. I was waiting for the one that felt right on my wrist, being a little conscious of the size and unusual case and design I wanted to be doubl...