AHCI - I think it's difficult to beat Kickstarter on this

I think it's difficult to beat Kickstarter on this

Jan 03, 2020,01:01 AM

Hi Ronald,
Unless you have very deep pockets, it's quite difficult to start a watch brand (or any brand, in fact).
You have to get public interest, you have to invest $$$$ to start producing watches (or any other gizmo), hoping that it will find customers.
On Kickstarter, you only have to make a couple of prototypes, spend a few hundreds or thousands $ on promotion, and wait for the result.
If no-one is interested (or not enough people), then you know that your product needs reworking (or do more promotion). But you don't loose hundred thousands $.
It also allows you to make a small run of watches. You don't need to produce thousands of watches.
So, Kickstarter is a kind of sandbox. You have all the benefits of a large audience, and the security of testing your idea.
Again, this applies to any other product than simply watches.
But I personnaly think that Kickstarter is not made for high-end watches. Small companies like Laurent Ferrier or Journe (when it was still a young company) would most probably fail a KS campaign, as their target is not the average Joe.

New Kickstarter project worthy of some attention!

By: Bounce781 : December 15th, 2019-03:37

Enamel dial, Swiss movement, heat blued hands... De Jong Watches. (Disclaimer: I have NO involvement or financial interest with this project or maker. I personally backed this project for the white dial version). Link on Kickstarter: www.kickstarter&#...

Kickstarter

By: Weems@8 : December 15th, 2019-05:15

Something on a mopet. With kickstarter i am impressed at the start. After the smoke cleared i loose so fast interrest that i forget it faster than a comet. On the other hand i have sorrow with them. A dream, a passion, they work so hard and it is almost r...

But some have parlayed that initial Kickstarter effort into a real brand....

By: Jay (Eire) : December 15th, 2019-06:15

I am specifically thinking of Baltic. They seem to be doing a good job, numerous models, a very well received dive watch. I’ve met the founders in person and they seemed like passionate and driven guys. Why go to Tissot or Oris when you can make your own ...