Independents

A new youthful brand MW&Co is based in France. Their reason for being is to make a comfortable sports watch. The watch band is attached through "shock absorbers" that have a 3mm travel. As such you can wear the band tight so the watch doesn't move on ...  

Any ideas about pricing?

Don, Thanks for the heads up. I can see a niche clientele attracted to the "engineering". They just need to tighten up on their design so that function follows form. The chronograph sub-counters need....er....counters. We have no idea of the elapsed minut... 

It is quite a unique design and I commend the brand in it’s creativity. I’d certainly like to see this one up close.

I don't see a need for that on a watch. Your wrist isn't going to swell by that much throughout a hot day. Otherwise, it's a cool concept but not sure if this technology is needed for a watch. - AT

AT, Some years ago; after you'd scared me silly in your BMW M-car with the automatic reactive seat bolsters, I took a photograph if your wrist after you'd taken off the Audemars Piguet watch. Clearly, your wrist had been embossed with the AP logo in rever... 

but also quite nice as in the unusual factor. The shock absorbers are a cool enough feature, personally I am not too keen on the lines on the ideal as they draw the eyes the wrong way and also make the chrono unreadable. As a first watch, its really not b...