it is a subject that really does rank right up there with "why do I love my children" or "why do I feel more at home in Paris than in Los Angeles, even though I would never live in Paris?"
We all have a spiritual side, an emotional side, and an intellectual side.
The miracle of high horology (or any pursuit of ultimate excellence) is that it appeals, more or less, to all these levels. And for different people, the mix is different.
Some are drawn to religion because because they are forced to - by their parents, by their local "community." Some feel "the calling" intuitively. Others are fascinated by it intellectually.
One can try to rationalize love, or faith; we can try to define protocols for civility and decency.
And all too often, along the way, we get sidetracked, and do evil or harm in the name of kindness and rightousness.
And then there are the poseurs and the petty self interested who don the cloak and mantle of anything to reap the benefits, even without sincere faith or feeling.
And like most such things, there are the evangelists, some of whom have profound knowledge, faith, and feeling; others who merely mouth the words or go through the rote actions, holding the Dufour rosary, their lips silently mouthing the mantra without true feeling.
I admit one has to start somewhere, and that somewhere is often the intellectual side - why? how much? where is it different and why is that better?
You have gotten a range of answers here already - fit, finish, design, execution.
As you consider and digest these comments, from me and others, please do bear in mind that if one were able to quantify, definitively, "the reason(s) why" it can thereupon be duplicated. And where's the magic in that?
The Simplicity is all these things - it is NOT perfect (no one in their right mind would claim perfection for anything man made) but the spirit behind it strives consistently for it;
it is mostly finished in house, by hand;
it has a classic aesthetic, both in technique and design and execution;
it generally represents a level of fit and finish that is not often reached by most others, if even attempted;
it is the product of a man revered by many as one of the greatest living watchmakers today, and someone who also happens to be charming and passionate besides.
But he is human.
For some, that is the highest compliment; for others, that is an indictment for failings and lapses that are inevitable.
I don't mean to be all abstract and touchy feely, but I strongly feel that if you can list all the reasons you love someone, you don't, really. I feel the same way about the Simplicity (or any great watch, or any great product, or person, for that matter.)
Regards,
TM