I think one of the most important things is symmetry, proportions (large watches are a no no. Look at resale.), think profile so that it can fit under cuff, various finishing, font is crucial (love the font on GP Laureano), dial that’s not too busy, tapered bracelet, other band options, no stupid words on the dial when it’s clear what it is (If the sundial goes to 60, it’s seconds, duh!), lume, exhibition window to view movement, gold oscillating weight (if you’re not willing to invest a few dollars, neither am I), comfortable, but most importantly it has to have it’s own flare from a distant like Rolex, AP, FP Journe... in other words, it’s own dna. Sorry for any errors. I’m on my phone here. Oh, and no cheesy name!