Hublot x Wild Customs x Laurent Picciotto
Dear friends & Hublotista,
Laurent Picciotto, who doesn´t know him in the world of watches and especially in the world of Hublot?! As head of Chronopassion he ventured very early in the recent history of Hublot in 2008 to open the first Hublot boutique in Paris at 271 Rue Saint-Honoré.
Many people are also familiar with the sometimes very unusual watches that Hublot developed together with Chronopassion and Laurent Piccioto.
These include some models specially designed for people who wear their watches on the right wrists.
In addition to watches, Laurent Picciotto also has a passion for everything that has engines and for music.
As a clearly visible sign of these passions, the new Hublot Classic Fusion Wild Customs was created, available in two beautiful versions of 100 watches each.
And that´s what Hublot is writing about the new project:
Wild Customs. Hublot. Rock, guitars and watches - fused together by Laurent Picciotto. Their joint creation: the Classic Fusion Wild Customs. A watch that uses iconography to tell the story of rock´n´roll, and symbolises the revolution the independent guitar maker is about to unleash on the music world with the Gyrock - an innovative mechanism designed by Laurent Picciotto. In aged titanium or bronze, the Classic Fusion Wild Customs is the very embodiment of chutzpah and innovation. A love affair between watchmaking and music.
As the world's first Hublot boutique opened at 271, Rue Saint-Honoré in Paris, the City of Light was awakening to the sound of Wild Customs electric guitars – instruments conceived at the place where the boldest expressions of craftsmanship, jewellery making and industrial design come together. The point of fusion of these two worlds is Laurent Picciotto, a passionate, adventurous collector and lover of fine watches and electric guitars. His pioneering spirit awakened an affinity with Hublot from the moment the Big Bang was conceived, and also propelled him into the Wild Customs adventure, where his goal is to revolutionise the electric guitar industry.
Together, they have created the Classic Fusion Wild Customs, a watch that showcases the distinctive design and creative force that drives them. A wild, rock'n'roll spirit that inspires them to innovate ever further by designing brand new materials and revolutionary mechanisms. The Swiss watch brand has obtained several patents for its products: scratch-resistant Magic Gold, coloured ceramics and sapphire crystals and its Unico, Meca-10 and Tourbillon manufacture movements. Wild Customs will unveil the Gyrock, its patented mechanism designed to revolutionise the use of pickups on an electric guitar, in Nashville this July.
The body of its 45-mm case is cut from blackened bronze or aged titanium in tribute to the "relic" technique employed by luthiers. Engraved on the bezel, stylised skulls – a classic emblem of rock music – alternate with an Art Deco pattern that adorns the watch from case to dial. An homage to the avant-garde spirit and the industrialisation of the early twentieth century, inspired by the famous Empire State Building and its magnificent hall. Exuding the energy of rock music, the lightning seconds hand in surf green celebrates the pioneering spirit of the 1950s and 1960s – the golden age of the electric guitar – and its unrivalled creativity.
The watch is driven by a self-winding mechanical movement. Featuring a strap in brown vintage leather or black leather stitched onto rubber, the Classic Fusion Wild Customs is available in a limited edition of 2x100 numbered pieces, accompanied by a plectrum in blackened bronze (Ref. 511.BZ.1110.VR.PIC19) and aged titanium (Ref. 511-NX.1110.VR.PIC19) an exclusive presentation case inspired by the two brands.
The Classic Fusion Wild Customs is available exclusively from the Hublot Boutique at 271 Rue Saint-Honoré, 75001 Paris until the end of July, and from other partner boutiques from August.