jiggerly-cool
144
i have a theory: watch brands believe their customers are geriatric and forgetful, and need reminding
Nov 01, 2021,21:27 PM
since watches are often compared to cars, here's an example from the car biz...
mercedes-benz used to have a fuddy-duddy image of being for rich, older men. in keeping with that, benz put a hood ornament on every car so the owner would not forget what he's driving.
the brand has been trying hard to skew younger in recent years, and is making inroads. as everyone knows, young people have better memories. voila, no more need for hood ornaments!
exception: because an s-class is more likely to be driven/owned by an oldster than a youngster, to be safe benz still puts a hood ornament. indeed, it is a safety feature--a less confused driver is a safer one.
back to watches, if brands were savvy about wanting to draw in the younger set, they'd eschew extraneous printing on dials/faces. the youth hate being told! brands just need to wise up to this.
<>