Although quite a few of their watches are way above the typical price points that are served by the entry-level Swatch brands of which Hamilton is a very prominent part.
From experience I know that many people (outside our typical watch community),looking for a mechanical watch do not want to spend more than 1-2 k, which again is already more than what a large majority of people on this planet can afford.
With the Swatch brands (like Certina,Tissot,Mido,Hamilton,Longines) you get probably the overall best quality for your money....and the assurance that these watches will always be serviceable.