The "golden" question.
Gold is expensive, it does however make for a beautiful watch.
Rolex, AP, GP, PP, JLC the list goes on and on make gold watches,
all quite costly. Would you buy a gold watch from lets call them a
"mass producer" of watches who sells less expensive watches and
uses outsourced movements. Several brands come to mind
but will go unmentioned for fear of offending someone.
I guess the question is would you buy a run of the mill
watch cased in gold simply to have a gold watch?