The source I have read which somewhat addresses this
By: SteveG : January 5th, 2008-10:30
question, more in an informational rather than rhetorical fashion, is K. Seiya: At this page: www32.ocn.ne.jp .html#chrono ) "Chronometer appeal In the middle of 1960's, European Chronometer Official Association appealed that Seiko shouldn't use the name ...