Back when it was still Heuer and not TAG Heuer, this must have been a catalog from the late 1970s … about 50 years ago. Not as high end as some of the previous catalogs I posted, but this one is worth seeing just because of the prices.
The Carrera, Daytona, Autavia, Silverstone, Monza… watches that today are worth quite a bit of money and are seriously collected by some people, although I think that hype has cooled down somewhat.
The price list is still included and shown in Belgian francs. You have to divide the amount by 40 to convert it roughly into euros.








