And then some.
Of course there is hype and marketing, but as you grow up into watches, they are less and less important. As you educate yourself like in other things in life, you start to take another kind of appreciation for whatever your hobby is. At lest that’s how I see it.
We all pass through a Gauss Bell, so at this moment all of us are through some of it’s stages.
At the end some of us settle back and enjoy as much as when we started to love watches, but with refined likes. And more realistic. I mean, I love the Rolex 6538, but I know that unless I have a giant amount of luck, it’s almost imposible I will have one, but the Tudor BB58 is a very reasonable option, to me at least.
Some watches are a product of much thinking, and those we almost never regret. Some are bought without much thinking, lucky or sometimes not. But we learn to let go and take loses, as in everything in life.
When is it too much? When you don’t enjoy it anymore. It is possible that we are a little obsessed, but even then we still enjoy. It is very important that you never loose the point that they are only watches, beautiful and all that, but nothing more. Much more important are the memories you start collecting, the moments, the friendship, the brotherhood, the sharing. I find much joy in sharing. One of the things I like more of this site is the great humility, knowledge and passion of it’s members, and that is very hard to find in other places.
I started with vintage watches, and learned to enjoy gathering information, researching, finding exactly what versión I like the more, so if I can find it, it will give me a lot of pleasure looking at my wrist. There is joy in the hunting too! I started collecting what I found at flea markets and pawn shops, regarding vintage. So not much planning there. Then I started to plan my future buys, to research more before buying. I ask for opinion of my watch friends, and that almost always helps me to avoid impulsive buys that I would regret latter.
Other important thing is to be aware of your lifestyle, or how you would like to wear a watch, in what circumstances.
Also I think affordable watches are as much important as expensive ones if you find joy in them or if they have an interesting background or family story. But to me a fun watch has nothing to do with price, it has to do with joy, and of course with your tastes.
So I think this is my humble opinion. I’m glad you started this thread and I will love to read other friends responses.
Best regards.
René