I just got with today's Watchpro news that the 'MoonSwatch' is on track to sell 1.5M in its first year --- whatever one thinks of this model (and I have my precise opinion! ;-)) it's no doubt a remarkable commercial success for Swatch! ;-)

Jan 24, 2023,14:03 PM

 Thanks for sharing, I'll move this to HoMe so it gets picked up on the Front page. Cheers.

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Swatch Forecasts Record Sales

 By: InHavenPro : January 24th, 2023-08:14
Amid rebound, and in particular in the Chinese market.... Via Bloomberg, but you have to have an account in order to read the article so pardon me not linking it here, simply Google the info.... ...  

I read that too!

 By: patrick_y : January 24th, 2023-14:34
I was more surprised that the sale of full fat Omega Speedmaster Moonwatches had increased by 50%.


 By: InHavenPro : January 24th, 2023-16:19
Astonishing stuff. I can't wait to finally get the one you were able to 'procure', I appreciate it monumentally. Hope you're having a wonderful time in Japan! Talk to you later, Filip

I am only surprised...

 By: Ronald Held : January 24th, 2023-20:21
At the relative increase in profits.