paint a very interesting portrait of the collector. Not just aesthetics but deployment of capital, personal priorities, what one truly values (status, art of the deal, value for quality, unique function, science of horology) For instance there is a big difference between a billionaire that purchases a Richard Mille and someone of average means. I prefer new watches because somewhere deep down I chose to believe the watch came out of the factory with my name on it. We worked our guts out to make this for you. On the other hand when one owns a Picasso surely they personally were not the intended recipient. š§ definitely an intangible and mercurial relationship.