Hodinkee: From Genuine Watch Enthusiasm to Avant-Garde Promotion

Sep 03, 2024,12:48 PM
 

Has Hodinkee lost its authenticity? It feels like the site is more about woke watch influencers and avant-garde pieces. Does anyone else think the content is getting too sponsored

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Yes!

 
 By: Henke : September 3rd, 2024-15:03
How dare they try to get women into watch collecting! Didn't they see the sign, "boys only"?

Easy solution

 
 By: xxn : September 3rd, 2024-15:24
just unfollow them🤷🏻‍♂️

Yes.

 
 By: MilDiver : September 3rd, 2024-16:20
Big advertising and public relations agency.

Is this post from 3+ years ago?

 
 By: Spangles - Dr. Tabby : September 3rd, 2024-18:07
I don't want to look it up, but Hodinkee jumped the shark when Ben Clymer had one of his new human female hygiene product influencer bros write about how he didn't care about watches until he bought a hyped watch and now he cared about that, a little. Try... 

My least favorite articles occurred under a previous lead editor, who was from GQ.

 
 By: Henke : September 4th, 2024-02:16
The shift away from discussions about watches to self-congratulatory puff pieces and lifestyle marketing was obvious and very sad (I'm happy this forum remains an antithesis to that), and while I don't like to see any business do poorly, I'm glad that the... 

This post seems several years too late, as per Spangles above.

 
 By: Jay (Eire) : September 3rd, 2024-19:56
But for me it went from something I did peruse regularly 10 years ago to something I rarely checked in on in the past several years. Going forward if they can change tack and get back towards the original course I may again check in regularly. We will wai... 

These posts always make me laugh...

 
 By: m2 : September 4th, 2024-02:01
How are modern media publications supposed to scale? Traditional banner ads don't work because everyone runs ad block + they require scale Nobody is willing to pay for watch related content ...so they should just employ a bunch of people and take on entre... 

Perhaps part of the problem...

 
 By: blau : September 4th, 2024-02:03
is the idea that there is an imperative to 'scale'.

As an entrepreneur

 
 By: m2 : September 4th, 2024-03:42
There’s nothing more depressing than running a business that isn’t growing. If it’s not growing you aren’t being fed new challenges to grow in skill. It would be like a musician playing 1 piece into perpetuity.

That makes sense if what you're understanding yourself as *is* an entrepreneur

 
 By: blau : September 4th, 2024-10:49
After all, an entrepreneur is someone who starts and grows new businesses! But if you conceive yourself as a hardware shop owner, or a defense attorney, or a writer, or (god forbid) a watchmaker, there's nothing intrinsic to those identities/activities th... 

Here we employ no one and thus reduce the entrepreneurial risk

 
 By: cazalea : September 4th, 2024-18:50
We all create the content and thereby reduce the editorial expense. We don’t sell any watches so we don’t have inventory expense or shrinkage. We snuck into a Data Center at night and ran a cord out the back, thus reducing the hosting expense. You see how... 

I love forums

 
 By: m2 : September 4th, 2024-21:06
I have spent a lot of time on forums like this one since I was a kid, but...it's only appealing to a small niche of supernerds like us

….um, for watches?

 
 By: xto : September 5th, 2024-13:32

My motto.

 
 By: amanico : September 6th, 2024-05:14

Such a good point. Thank you

 
 By: Esharp : September 6th, 2024-03:32
Grow! Grow! Grow! Why? Because that’s what I have to do! Funny, I’m the same size I was when I was 18. And the earth is the same size it was all my life (and much longer). But for some reason we have all bought into the idea of endless growth in business.... 

1000% agree.

 
 By: amanico : September 6th, 2024-05:15

Hodinkee is a fasion/advertise site now. Nothing more.

 
 By: winther502 : September 4th, 2024-19:08
Some years ago I read a rather lengthy "review" of a watch,- with absolutly no mention of the movement. A few month later another. Goodbye Ben.