Hi Ken. I appreciate you taking the time to reply but...

Mar 18, 2023,18:10 PM

I just wish you would take the time listen... You say you appreciate feedback yet you don't acknowledge a single piece of criticism, you just reply with saying how great the strap is. Your strap literally cut one of your customers. How's that for an issue?
My answer are between "-----------------"
1. "cutting a strap to make it fit is a stupid, lazy design"
I didn't elaborate more over IG than a simple one-liner reply, but of course there's more to it than just because another brand did it.
I hope so... But I guess we will never know.
If you have a wrist size of >6.5 inch, good for you because most rubber straps will fit just fine. If you have a small wrist size, you'll quickly realise the problems with 90% of the rubber straps on the market - they are sized "universally", but what that really means is that its made extremely long, with >10 strap holes (just look at the Barton strap in the post as an example), just so they technically fit everyone's wrist. But in reality, this is a terrible fit for people with small wrist, and you end up with a strap that has a very long overhang.
I have a 6.5 inch wrist (about about 6.75 on a hot day) and, yes something like the Barton has excess holes... As do literally all of your leather/skin straps. How come we don't cut those? I'm not sure why it's such a bad problem. But there is a more elegant solution: See my Apple strap example. Cartier, seemed to take note (but I guess you will tell me you know more about luxury than Cartier, now, right?. Like I said in the title of this post, you aren't interested in feedback or listening. You are here to tell us why your product is perfect and do damage control.
Cut to size means that with one single design, we have a strap that definitely fits your wrist, no matter how large or small it is. People with smaller wrist will definitely appreciate this.
Also, CTS means that you don't have any strap excess at all, which makes for a very clean look without any excess strap left to worry about. Wearing and taking off the watch is a very simple (and fun) process without the excess strap.
You realize that putting it on, it quite literally made me bleed. And that's "fun" in your eyes?
2. "The first thing I noticed is that it's heavy"
Both sides of the CTS strap is uncut, so yes it would be heavier than the actual weight. Compared to the Barton band, it also has the Deployant Clasp vs the tang buckle, so yes it would be heavier on that count too. Maybe post a photo of the strap + clasp after it is cut down to the right size and compare again with the Barton band, that might be a better comparison.
Even cut, without the clasp, it's still likely heavier. But why are you even upset about this?
3. "[The clasp] is REALLY sharp. Really, really sharp...It's like having a knife blade pressed up against the bottom on your wrist"
This is straight up an exaggeration, unless you received a defective product. It is nowhere near that sharp, and we've had many customers who have used the strap without the same issues as this. In fact, yes the edge that touches the wrist is bevelled.
I want to point to the photo where your product literally made a customer of yours bleed. But I guess that's an "exaggeration". Are you going to tell me I photoshopped that, now? Gimme a break. It's the same clasp the RM and MB&F use. There's is also equally as excessively sharp. The difference, is those brands have the humility and confidence to acknowledge this.
4. "In an effort, I assume, to make the strap as heavy as possible, they made it as thick as possible. Let's call it "inaccessible". 10 points for thoughtlessness, Delugs."
Not too sure what the thickness is referring to, but this is the exact same quick release spring bar that we use on all our leather straps. The fact that you got it on the watch, probably means that it works fine.
If you're referring to the thickness of the rubber strap and not the spring bar, we'll look into whether this is an issue that other customers face too. It is still a very supple strap even with the current thickness, but we'll look into whether the strap thickness can be further reduced without comprising on the overall feel and quality.
In the photo you can clearly see that the little tab you push to make the spring bar shorter (to fit between the watch lugs) is no accessible. Yes, I could get it on, eventually, but what a pain. It was easier to use a spring bar tool than the tab.
5. "Here's the thing with cutting a strap: it's permanent."
Yes, we definitely acknowledge this point, and all customers buy the strap knowing this. We're working on a new clasp with additional holes so there's some additional micro-adjustability to the strap, beyond using the 3rd strap that's supplied.
This is something I left out because you also mentioned this on Instagram. I think it was the day of launch you said you were working on a V2 which means you launched this KNOWING it was a half-baked product and needed redesign.
And the third strap, according to your marketing is incase you make a mistake cutting one. So now it's for a slightly different length? And clumsy people (who cut one too short) are now robbed of this "second length" feature? Sounds like a lazy approach to me.
6. "I guess the design is a personal choice but it is really bland."
Yup, we went with a plain design to start, so that it's most universal. We will be releasing other designs down the road that may better suit different watches.
7. "Delugs, if you are going to copy someone, copy Apple."
The benefit of the CTS style is the lack of any strap excess. There's no overhang, and there's also no excess strap between your wrist and the strap. With the Apple strap, you have to tuck the excess inside the strap, which isn't comfortable.
About 195 million Apple watches disagree with you here, but sure. Clearly, you know better the Apple. Please, have a little humility here. I want to point out, again, that I like your leather straps and have bought several over the years. You're attitude makes me question if I will buy on again in the future.
Also, the Apple design is incredibly non-secure. A solid pull in the right (or wrong) direction, and the watch falls to the ground. Sure, for an Apple Watch that may not be such a problem. But on a luxury watch, we definitely cannot afford that to happen. For this reason, a Deployant Clasp, or even a tang buckle, is way more secure.
Again, 195 million Apple watches sold. All with that strap. But you know better. I really can't help feel the success of Delugs has gone to your head. An Apple watch is $400USD. For a lot of people that IS an expensive watch and they would be extremely upset if fell off their wrist and broke. It would be a big problem for them.
To anyone reading this: Have you EVER heard of an Apple watch strap failing. EVER?
Btw, when did "solid and dense" suddenly become a luxurious feeling rubber strap? I thought heavy just meant heavy. Anyway, moving on...
Yes, the Apple strap is solid, dense and luxurious feelings. Yours is heavy. They are indeed different. I never said "solid and dense"=luxurious, or that it didn't. Just that the CTS feels heavy, but not luxurious.
8. "Strap holes were a perfect solution to a problem that Delugs seems to have re-invented..."
Back to s/n 1 and 5, a standard rubber strap with strap holes work if your wrist size is sufficiently large. But ask anyone with a small wrist, and existing rubber straps with strap holes just don't work well.
Yes, it is possible to make shorter rubber straps to fit those with smaller wrists, but there's a reason so few brands have that - it means another mold, another set of straps to make and keep in inventory, and for many brands (us included), that amount of capital tied up in inventory just doesn't work out.
Ultimately, my belief is that CTS is the better solution, especially if you plan to use the strap across watches with a similar lug to lug length. Yes, it would be even better with more adjustability via the clasp, and that's something we're already working on. I do think that the broader industry will move in this direction.'
You believe it. I don't. We are actually allowed to have a different opinion. As for the industry, let's see of Delugs overtakes Apple.
Now, to all the personal insults and attacks on us and our team, that's truly uncalled for, unprofessional, and unnecessary. We're all adults, so let's stay civil and offer constructive criticism.
Oh boo hoo, I know you're the victim here. I don't see any personal insults. I said you made a lazy product (which you did - you bought an off the shelf clasp and used a Patek style strap), the poor design essentially defeats the usefulness of the quick release spring bars, and then you redesigned the product AFTER launch and selling as many as you could so you can sell V2 to all the same people that bought V1. Oh, and I said your team wears Versace.
I guess you don't own a Versace T-shirt?
To anyone who may have doubts about this product, especially after reading this review, do reach out to other customers that have bough the product and tagged us on our Instagram to ask for their feedback, or check out other reviews on our website. Yes, this isn't a perfect product, but we never said that it is. There are things that we're working on to improve on in the next iteration. But it's definitely not as "half baked" and "lazy" as this review puts out. We're a team of fellow watch enthusiasts, and we definitely put all products through a lot of testing before we release it for public sales.
Question: How many of these did you send to influences on Instagram? How many of the reviews out there are done using a strap provided for free from Delugs?
You put them thought so much "testing" that you have a new version, fixing the issues, already conceived before the first is out the door - Very impressing "testing".

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Comments: view entire thread


Delugs CTS Rubber - A bloodshed review.

 By: BigFatPauli : March 18th, 2023-12:41
Hi Everyone, Here is my review of the new Delugs CTS Rubber strap. I do want to preface this with that I bashed this product when I first saw it. Like, I really went after Delugs on social media calling them out on what I *thought* would be a really shitt...  

I’ve had the experience of razor-sharp edges in aftermarket buckles/straps…

 By: ArmisT : March 18th, 2023-13:04
and it really makes you appreciate the small details that luxury brands usually pay attention to. That is a painful sight to see your wrist like that.☹️ I appreciate your review, but was particularly amused by this part: “ I picture them all sitting aroun... 


 By: blau : March 18th, 2023-13:14
I love Delugs' regular leather straps so was pretty eager when I first saw this thing. The more I've looked at it the more skeptical I've gotten, and this clinches it. Not for me.

Informative and entertaining review

 By: andrea~ : March 18th, 2023-13:20
Thank you for posting!

Dremel is your friend. :)

 By: gmark2800 : March 18th, 2023-14:33

Wow! Good to know!

 By: patrick_y : March 18th, 2023-14:54
I bet these Delugs employees don't even use their own strap products - this seems like a huge oversight to me! Thanks for sharing these easily correct-able problems - this is definitely not a well conceived product.

Oh my....they were light rabbits spawning on the Instagram and so many users seems delighted...

 By: Clueless_Collector : March 18th, 2023-16:31
I guess this is current day "news" and "marketing", they only let you see what they want you to see. Thank you for the real review, hope your wound recover soon.


 By: Dchang81 : March 18th, 2023-17:03

Thanks for the feedback. Here's our response.

 By: delugs : March 18th, 2023-16:42
Hello everyone, Ken from Delugs here. I was alerted to this thread and thought to create an account here to respond to some of the comments and feedback. Firstly, thank you for taking the time to pen such a lengthy review. I value all feedback and it's al... 

kinda weird that so many on here are taking the review as gospel

 By: Dchang81 : March 18th, 2023-17:07
read like a perezscope article. and everyone applauding what a hero he is

Hi Ken. I appreciate you taking the time to reply but...

 By: BigFatPauli : March 18th, 2023-18:10
I just wish you would take the time listen... You say you appreciate feedback yet you don't acknowledge a single piece of criticism, you just reply with saying how great the strap is. Your strap literally cut one of your customers. How's that for an issue... 

Rubber is heavy

 By: piccolochimico (aka dsgalaxy1) : March 18th, 2023-17:34
I follow Delugs creations, never owned one. I think it all depends on what you look for, an aesthetically balanced rubber strap with deployant or a classic rubber strap with a pin buckle and holes. They all have pros and cons. A custom strap is cut and si... 

I don't have a dog in this fight . . .

 By: Jim14 : March 18th, 2023-18:23
and I believe your review is a welcome refreshment from the usual. Nevertheless, I have to say that the half dozen or so typographical/spelling errors take some of the "power" out of it -- I found them distracting and actually suggest a hypocrisy on your ... 

That's fair.

 By: BigFatPauli : March 18th, 2023-18:39
But a big difference is that I'm not asking anyone for money.

I've actually been thinking of your comment a bit this afternoon...

 By: BigFatPauli : March 18th, 2023-21:08
And your comment about the "power" of my review. My review isn't supposed to have "power". I'm not a professional reviewer, blogger, influencer or anything like that. I'm just a watch lover. That's it. I was excited about Delugs putting out a rubber strap... 

@BigFatPauli Thanks for the reasoned response to my post!

 By: Jim14 : March 20th, 2023-00:42
I appreciate your impulse to share your experience with that being all you wanted to do. It is apparent to me now that your goal was to awaken others to several of the concerns you had and not to “influence” anyone to do anything. To that end you succeede... 

heard about and seen cheap Delugs straps being sold

 By: Gabriel80 : March 18th, 2023-19:40
for a premium price. Some of their stuff only looks good on pics. Didn't like that they made cheaper copies of Cartier Quickswitch straps ...


 By: Mr.Gatsby : March 18th, 2023-22:38
I think everyone has the right to make a positive or negative review about a product here. So thank you Pauli for sharing with us on your experience. Because I have known you for some time, I’d like to say I trust you and that I’ll never be buying a delug... 

It works both ways...

 By: India Whiskey Charlie : March 18th, 2023-22:52
It is not a question of having the right or not. Personally, I think a dissatisfied customer should take his complaints directly to the seller rather than express them publicly. But, because he did it here, the seller had all the rights to defend his prod... 

I don’t disagree that it works both ways

 By: Mr.Gatsby : March 18th, 2023-23:08
But it isn’t about defending the product. It’s about after sales customer service. If his product is good, why is there a need to defend it? The product should speak for itself and you wouldn’t get a lengthy response describing the negative experience of ... 

I dunno the "review" sounds oddly personal like his previous posts for his distaste for journe

 By: Dchang81 : March 18th, 2023-23:51
complains about the price and design but orders it anyways? when your preconceived notions are already negative not sure why you would buy it. and it does read like there are a lot of insults hurled at the brand that are weirdly demeaning

Very true!

 By: India Whiskey Charlie : March 19th, 2023-01:38


 By: Mr.Gatsby : March 19th, 2023-07:20
I honestly do not think it was personal for him. And yes while his choice of words felt like insults, honestly let’s not kid ourselves here ok? Off the forum in real life most of us talk like that — if not worse. It didn’t sound like his preconceived noti... 

+1, mon ami.

 By: amanico : March 19th, 2023-08:00

"It’s about after sales customer service"

 By: India Whiskey Charlie : March 19th, 2023-01:37
Exactly the point I am trying to make. Had he gone directly to the seller instead of posting here, he would have experienced the Delugs after sales customer service. The same way one buys any new product which turns out to be faulty and goes to the sellin... 

Why should he gone to the seller ?

 By: gunungbesarsekali : March 19th, 2023-02:59
From what i read OP did not expecting any service from the just want to share his experience with fellow forum he not allowed to share ?

he's complaining about a strap that is cut to fit, its bland design, and price

 By: Dchang81 : March 19th, 2023-03:12
it's not like he didn't know it was cut to fit when he bought it. not sure why that's delugs problem. and saying that they don't know what they are doing by selling a strap in that design is disingenuous, there are plenty of other brands that have a tang,... 

As I’ve said before

 By: Mr.Gatsby : March 19th, 2023-07:33
I think the point is that he was trying to share with other forum members his experience. I don’t find anything wrong with that. As with receiving after sales customer service on the forum, you have a point. But in Delugs’ reply to BFP, I don’t think ther... 

his second line was him prefacing he trashed delugs for his preconceived notions

 By: Dchang81 : March 19th, 2023-14:53
"I do want to preface this with that I bashed this product when I first saw it. Like, I really went after Delugs on social media calling them out on what I *thought* would be a really shitty strap." why would you buy a strap you told a company sucked befo... 

Thanks Nico

 By: Mr.Gatsby : March 19th, 2023-08:07
Appreciate your thoughts. Best Gatsby

You know me, mon ami.

 By: amanico : March 19th, 2023-08:19