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Horological Meandering

Good question

 

PJS

Thanks for your thoughts.  I buy Breitlings for family and friends but not for myself....until the current Mrs MTF re-gifted a SuperOcean back to me  smile

Somebody is buying these 'Breitling for Bentley' watches and they only need to shift 500 pieces.

The associations between motorcar and watch brands has always been puzzling viz. BMW and Ball Watch? Aston Martin and JLC? Hublot and Ferrari?

Some are understandable e.g. IWC and Mercedes Benz are both Germanic in attitude. Chopard's ambassador Jacky Ickx was a Porsche works driver and introduced them to his buddy Karl-Friedrich Scheufele (co-president of Chopard), who collects Porsche cars.

I guess it has to do with personal relationships between the executives. Or the other snobby watch brands refused Bentley but Breitling were willing to cooperate. Or there was a racing association between Breitling dashboard timing instruments in motor racing and aviation...

The association between Breitling and Bentley has lasted a long time. The Breitling Mulliner Tourbillon dashboard clock is an option in the Bentley Bentayga for $160,000 so maybe they know their clientele after all...

Bentley is the most successful upper-luxury brand of the Volkswagen Group, and its USA sales are expected to more than double in 2017. Bentley sales in Europe have been rising steadily from 2009 through 2016, thanks to rising sales of its “volume” model Continental GT/GTC and the introduction of a new top-of-the-line Mulsanne according to trade figures.

Regards,
MTF

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