It is hard to squeeze all the other names, together with all of yours, that come to my mind in a list of 10. The Museum Watch by Movado, the classic Hublot (judging it as a whole, with its rubber strap), the Lange 1 are, in my opinion, iconic. Pretenders to my list are: Richard Mille, for its case construction, Daniel Roth for the inimitable case and Ikepod for its freshness, all of these being, in one part or another, a source of inspiration for others.
So my list is:
10. The Museum Watch from Movado
9. Lange 1
8. Tank by Cartier
7. Panerai
6. Reverso
5. Hublot classic
4. Rolex Submariner
3. Breitling Navitimer
2. The Nautilus
1. The Royal Oak
Good post! We should vote on a list and proclaim the top 10 of Purists.