cazalea[Seiko Moderator]
17046
"Like a steak to a butcher, you don't fall in love with it, you just sell it and go on"
Aug 03, 2019,10:34 AM
When I was a youngster in high school, my friend Bill's dad was a car dealer. Successful and energetic, he sold Chevrolets and then Mercedes-Benz cars. In 1968 Bill Sr took us under his wing.
The first thing he told us was not to fall in love with cars (oh foolish man, what a waste of breath) but to treat each car that came our way like a butcher treats a steak - no big deal, mark it up a bit and sell it to the next person in line at the counter.
Bill Sr was bored by the Mercedes dealership because they only sold a few cars a week. He loved doing deals and with Chevrolet they were selling dozens a day.
Of course Bill Sr, could not have foreseen how we would come to fall in love with food (or watches) as back then food was just something we needed to consume daily.
But things have changed. As example of how only the British can do meat ...
Anyway, the point of his story was if you are going to make a living, you've got to get the cars in, flip them, and get some more. No messing with the stereo or changing the wheels or hopping up the engine.
The lower the price coming in, the better. The higher the price going out, the better. The faster the better. No heart, no soul, just steaks (cars, watches) across the counter to the next one in line.
I think that's the essence of situation of your man in the taxi-cab / watch business.
We have complicated this by falling in love with watches.
Switzerland has complicated things by restricting supply.
Social media has ratched-up demand via influencers and Instagram.
Fabio is working the system to his advantage.
But this too shall pass...
Cazalea