Delugs CTS Rubber - A bloodshed review.

Mar 18, 2023,12:41 PM

Hi Everyone,

Here is my review of the new Delugs CTS Rubber strap. I do want to preface this with that I bashed this product when I first saw it. Like, I really went after Delugs on social media calling them out on what I *thought* would be a really shitty strap. I ALSO want to mention that when I got wind that Delugs was making a rubber strap, I was really excited. I really like the Barton Silicon Elite straps but they aren't really "luxury" and they feel a little cheap (it's the stays that are the problem) so I was hoping for a better solution and I thought Delugs could deliver. When I saw the photos I thought, boy was I wrong about Delugs delivering...

Now this strap is about $200CAD plus duty, etc. It ain't cheap. The Barton is about $30 on Amazon. Just for reference.

So the CTS I got is a 22mm navy blue strap and I am going to put it on my SLGA007:

(What a handsome bugger, 'eh?)

So the strap arrived today and I'm all ready to go!

That's right. My tape holder IS badass.

Now a few things: 1) I forgot scissors. 2) The SLGA007 has lug holes so tape wasn't needed... What an amateur.

Oh, someone needs help alright...

As everyone knows, they give you THREE straps because, surly, you'll mess this up and there is no undo button. Or maybe not, more on this later. I was lucky, I didn't mess it up but cutting a strap to make it fit is a stupid, lazy design. When I pointed this out to Delugs, their answer was that Patek does this. Who cares? Because it's what Patek does that makes it good? The Ferrari 458 Italia was notorious for catching on fire, but I guess because it's a Ferrari, other brands should also strive to make cars that catch on fire, right? After all, it IS what Ferrari does.

This starts a theme with this strap, and Delugs. I feel like Delugs is run by "new money". That is to say, their view of luxury is based on what expensive brands do. They have no idea how to discern what an actual luxury is versus just what an expensive product. I picture them all sitting around the Delugs office wearing white T-shirts with VERSACE across the chest, an LV belt and Gucci high-tops, saying, "Bro" progressively more slowly to each other. Ich.

The first thing I noticed is that it's heavy.

Versus the Barton:

Remember when you were 13 years old and you heard that you can tell if it's a real Rolex because "it's heavy"? I guess Delugs thinks "heavy" means "quality". Really, "heavy" just means "heavy". The quality feels fine, I guess. It's rubber so, there you go. Not much to report really. It's about what you would expect. Nothing bad, nothing special.

Now I want to talk about this... Thing.

It's the same style clasp some very "high-end" watches use, namely Richard Mille and (sigh) MB&F. I am familiar with this style of clasp so when I saw this, I knew the problems yet to come... A very true, and sad, story: after getting my LM101, and hating the clasp, I reached out to MB&F to ask if they had a suggestion. They knew my problem well, and right away acknowledged it was a very common complaint and suggested I but the loop and pin buckle. Why not switch your supplier, I can't help but think.

But what's bad about it? Well, the popping on and off as in the video's has all the joy of a slap bracelet to start. It feels stupid unless you are a 13 year old girl in 1991. But maybe that's me. Let's talk about this edge here:

It is REALLY sharp. Really, really sharp. On both sides. And it's right up against your wrist. My MB&F has scrapped my skin raw on warm days. Seriously. It's like having a knife blade pressed up against the bottom on your wrist. It's beyond me how this design is still make. Bevel this blood edge you masochistic idiots!

Anyway, I got the bracelet off my watch and was ready for the next step:

Delugs uses quick-release spring bars, which are AWESOME. Until they aren't. In an effort, I assume, to make the strap as heavy as possible, they made it as thick as possible. As such, the little pin you push to use the quick release is well...

Let's call it "inaccessible". 10 points for thoughtlessness, Delugs. But I got it on the watch and after much cutting (me to the strap, for now) I got it about down to size:

Here's the thing with cutting a strap: it's permanent. It's cold out today, being winter, so I know my wrist is a little smaller than it will be in the 30C, 75% humidity weather of the summer. So the strap is too loose. In the summer it will be probably about right, but right now, it's annoying and, frankly uncomfortable because the watch moves around. Which ALSO makes that sharp edge scrape on the inside of my wrist...

It's on there and it looks... Okay. I guess the design is a personal choice but it is really bland:


So what was I hoping for? I am bashing the strap and clasp, but could I have done better? Frankly, I believe so.

When Apply released the Apple Watch they rethought the strap in the most brilliant way. The silicon strap that Apple makes feels incredible. I'm sure most of you have felt it but THAT'S a luxurious feeling rubber strap. It's solid and dense with nice flexibility and a great textured feel. The way they manage the tail of the strap, without stays, is... Immaculate. Delugs, if you are going to copy someone, copy Apple.

Also, it's $60CAD. What the heck, Delugs?!

Before anyone assumes I have an issue with Delugs, I don't.  I actually love their straps (just not this one) and I own many Delugs straps:

I, in fact, really like them, which makes the CTS all the more disappointing.

Now, I know some of you think I am making a mountain out of a molehill here but I've had the strap on my watch for about 2 hours and already it is driving me nuts and I will probably be back to the bracelet before sun-down. The strap is slightly too big (again, because I don't want to over cut as come summer it will be way too tight). I may cut one more section and use the third section for the summer. But that's a terrible solution if you ask me... Strap holes were a perfect solution to a problem that Delugs seems to have re-invented...

Now, I did NOT do this on purpose, but sometimes things work out. After cutting the strap and installing the clasp I went to put the strap on and, you know those wonderful "leaf springs"?

They bite. Badly.

This strap is a total piece of crap. Save your $200. Buy a Barton.

Shame on you Delugs for designing such a half baked, lazy product.

This message has been edited by patrick_y on 2023-03-18 14:54:37

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Comments: view entire thread


I’ve had the experience of razor-sharp edges in aftermarket buckles/straps…

 By: ArmisT : March 18th, 2023-13:04
and it really makes you appreciate the small details that luxury brands usually pay attention to. That is a painful sight to see your wrist like that.☹️ I appreciate your review, but was particularly amused by this part: “ I picture them all sitting aroun... 


 By: blau : March 18th, 2023-13:14
I love Delugs' regular leather straps so was pretty eager when I first saw this thing. The more I've looked at it the more skeptical I've gotten, and this clinches it. Not for me.

Informative and entertaining review

 By: andrea~ : March 18th, 2023-13:20
Thank you for posting!

Dremel is your friend. :)

 By: gmark2800 : March 18th, 2023-14:33

Wow! Good to know!

 By: patrick_y : March 18th, 2023-14:54
I bet these Delugs employees don't even use their own strap products - this seems like a huge oversight to me! Thanks for sharing these easily correct-able problems - this is definitely not a well conceived product.

Oh my....they were light rabbits spawning on the Instagram and so many users seems delighted...

 By: Clueless_Collector : March 18th, 2023-16:31
I guess this is current day "news" and "marketing", they only let you see what they want you to see. Thank you for the real review, hope your wound recover soon.


 By: Dchang81 : March 18th, 2023-17:03

Thanks for the feedback. Here's our response.

 By: delugs : March 18th, 2023-16:42
Hello everyone, Ken from Delugs here. I was alerted to this thread and thought to create an account here to respond to some of the comments and feedback. Firstly, thank you for taking the time to pen such a lengthy review. I value all feedback and it's al... 

kinda weird that so many on here are taking the review as gospel

 By: Dchang81 : March 18th, 2023-17:07
read like a perezscope article. and everyone applauding what a hero he is

Hi Ken. I appreciate you taking the time to reply but...

 By: BigFatPauli : March 18th, 2023-18:10
I just wish you would take the time listen... You say you appreciate feedback yet you don't acknowledge a single piece of criticism, you just reply with saying how great the strap is. Your strap literally cut one of your customers. How's that for an issue... 

Rubber is heavy

 By: piccolochimico (aka dsgalaxy1) : March 18th, 2023-17:34
I follow Delugs creations, never owned one. I think it all depends on what you look for, an aesthetically balanced rubber strap with deployant or a classic rubber strap with a pin buckle and holes. They all have pros and cons. A custom strap is cut and si... 

I don't have a dog in this fight . . .

 By: Jim14 : March 18th, 2023-18:23
and I believe your review is a welcome refreshment from the usual. Nevertheless, I have to say that the half dozen or so typographical/spelling errors take some of the "power" out of it -- I found them distracting and actually suggest a hypocrisy on your ... 

That's fair.

 By: BigFatPauli : March 18th, 2023-18:39
But a big difference is that I'm not asking anyone for money.

I've actually been thinking of your comment a bit this afternoon...

 By: BigFatPauli : March 18th, 2023-21:08
And your comment about the "power" of my review. My review isn't supposed to have "power". I'm not a professional reviewer, blogger, influencer or anything like that. I'm just a watch lover. That's it. I was excited about Delugs putting out a rubber strap... 

@BigFatPauli Thanks for the reasoned response to my post!

 By: Jim14 : March 20th, 2023-00:42
I appreciate your impulse to share your experience with that being all you wanted to do. It is apparent to me now that your goal was to awaken others to several of the concerns you had and not to “influence” anyone to do anything. To that end you succeede... 

heard about and seen cheap Delugs straps being sold

 By: Gabriel80 : March 18th, 2023-19:40
for a premium price. Some of their stuff only looks good on pics. Didn't like that they made cheaper copies of Cartier Quickswitch straps ...


 By: Mr.Gatsby : March 18th, 2023-22:38
I think everyone has the right to make a positive or negative review about a product here. So thank you Pauli for sharing with us on your experience. Because I have known you for some time, I’d like to say I trust you and that I’ll never be buying a delug... 

It works both ways...

 By: India Whiskey Charlie : March 18th, 2023-22:52
It is not a question of having the right or not. Personally, I think a dissatisfied customer should take his complaints directly to the seller rather than express them publicly. But, because he did it here, the seller had all the rights to defend his prod... 

I don’t disagree that it works both ways

 By: Mr.Gatsby : March 18th, 2023-23:08
But it isn’t about defending the product. It’s about after sales customer service. If his product is good, why is there a need to defend it? The product should speak for itself and you wouldn’t get a lengthy response describing the negative experience of ... 

I dunno the "review" sounds oddly personal like his previous posts for his distaste for journe

 By: Dchang81 : March 18th, 2023-23:51
complains about the price and design but orders it anyways? when your preconceived notions are already negative not sure why you would buy it. and it does read like there are a lot of insults hurled at the brand that are weirdly demeaning

Very true!

 By: India Whiskey Charlie : March 19th, 2023-01:38


 By: Mr.Gatsby : March 19th, 2023-07:20
I honestly do not think it was personal for him. And yes while his choice of words felt like insults, honestly let’s not kid ourselves here ok? Off the forum in real life most of us talk like that — if not worse. It didn’t sound like his preconceived noti... 

+1, mon ami.

 By: amanico : March 19th, 2023-08:00

"It’s about after sales customer service"

 By: India Whiskey Charlie : March 19th, 2023-01:37
Exactly the point I am trying to make. Had he gone directly to the seller instead of posting here, he would have experienced the Delugs after sales customer service. The same way one buys any new product which turns out to be faulty and goes to the sellin... 

Why should he gone to the seller ?

 By: gunungbesarsekali : March 19th, 2023-02:59
From what i read OP did not expecting any service from the just want to share his experience with fellow forum he not allowed to share ?

he's complaining about a strap that is cut to fit, its bland design, and price

 By: Dchang81 : March 19th, 2023-03:12
it's not like he didn't know it was cut to fit when he bought it. not sure why that's delugs problem. and saying that they don't know what they are doing by selling a strap in that design is disingenuous, there are plenty of other brands that have a tang,... 

As I’ve said before

 By: Mr.Gatsby : March 19th, 2023-07:33
I think the point is that he was trying to share with other forum members his experience. I don’t find anything wrong with that. As with receiving after sales customer service on the forum, you have a point. But in Delugs’ reply to BFP, I don’t think ther... 

his second line was him prefacing he trashed delugs for his preconceived notions

 By: Dchang81 : March 19th, 2023-14:53
"I do want to preface this with that I bashed this product when I first saw it. Like, I really went after Delugs on social media calling them out on what I *thought* would be a really shitty strap." why would you buy a strap you told a company sucked befo... 

Thanks Nico

 By: Mr.Gatsby : March 19th, 2023-08:07
Appreciate your thoughts. Best Gatsby

You know me, mon ami.

 By: amanico : March 19th, 2023-08:19